Part-Time Marketing & Advertising Specialist

Job Description

Job Description

Matga GMC Cadillac is seeking a creative, organized, and results-driven Part-Time Marketing & Advertising Specialist to strengthen our dealership’s brand awareness, generate vehicle sales leads, promote service and parts departments, and support customer retention efforts.

This position is ideal for an automotive marketing professional who understands digital advertising, social media marketing, local SEO, content creation, and lead-generation strategies. The successful candidate will create compelling campaigns that highlight our new GMC and Cadillac inventory, pre-owned vehicles, service specials, dealership events, and customer-focused offers.

Key Responsibilities

• Develop and execute dealership marketing and advertising campaigns that promote new GMC and Cadillac vehicles, used inventory, service specials, parts, accessories, and dealership events
• Create, schedule, and manage engaging content for Facebook, Instagram, TikTok, LinkedIn, YouTube, and Google Business Profile
• Assist with paid advertising campaigns through Google Ads, Facebook Ads, Instagram Ads, display advertising, and retargeting platforms
• Write and edit professional marketing content, including vehicle descriptions, social-media posts, email campaigns, text campaigns, website content, advertisements, flyers, and promotional materials
• Support SEO and local-search efforts by researching keywords and optimizing dealership website content, vehicle inventory pages, service pages, and Google Business Profile listings
• Help maintain accurate dealership information across the website, online vehicle listings, social-media channels, Google Business Profile, and third-party automotive marketplaces
• Promote current manufacturer incentives, lease offers, finance specials, trade-in opportunities, service coupons, and customer loyalty programs
• Monitor campaign performance, website traffic, lead volume, advertising spend, engagement, and conversion results; provide recommendations to improve marketing ROI
• Coordinate marketing support for sales events, vehicle launches, community outreach, sponsorships, and dealership promotions
• Work closely with the sales, service, parts, and management teams to ensure marketing messages are accurate, timely, and customer-focused
• Monitor automotive market trends, competitor activity, advertising best practices, and GMC/Cadillac brand standards

Qualifications

• Prior experience in marketing, advertising, digital marketing, communications, or a related field
• Automotive dealership, retail, or sales-industry marketing experience preferred
• Working knowledge of social media marketing, paid digital advertising, email marketing, local SEO, and lead generation
• Experience with Canva, Meta Business Suite, Google Ads, Google Analytics, CRM platforms, email marketing tools, or similar software
• Strong writing, editing, communication, and project-management skills
• Ability to create professional, persuasive content that supports luxury and performance automotive brands
• Ability to manage multiple deadlines, campaigns, and marketing priorities with strong attention to detail
• Comfortable reviewing campaign metrics and using performance data to improve marketing results

Preferred Skills

• Experience with automotive CRM, inventory management, or dealer marketing platforms
• Google Business Profile management and local SEO
• Google Ads, Meta/Facebook Ads, and automotive lead-generation campaigns
• Graphic design, photography, and short-form video production
• Website management through WordPress, dealer website platforms, or other content-management systems
• Familiarity with GMC and Cadillac vehicles, incentives, service offerings, and customer audiences

Why Join Matga GMC Cadillac?

• Flexible part-time schedule
• Opportunity to directly support vehicle sales, service growth, and dealership visibility
• Creative, hands-on role across digital marketing, advertising, content creation, and community engagement
• Collaborative environment with sales, service, parts, and leadership teams
• Opportunity for professional development and potential future growth within the dealership

How to Apply

Please submit your resume, a brief cover letter, and examples of marketing work, advertising campaigns, social-media content, or a portfolio, if available.