Senior Associate, Senior Brand Copywriter

Position Overview New York Life is seeking an experienced Brand Copywriter with a proven track record creating brand and marketing communications in financial services, wealth management, insurance, or a related industry. This role calls for a versatile writer who can craft emotional brand storytelling and persuasive messaging that communicates the value of financial protection, planning, and long‑term financial growth. Working with Brand Strategy, Creative, Research & Insights, and business partners, you’ll translate strategy into creative that builds trust, communicates value, and inspires action across brand campaigns, advisor communications, client experiences, and value proposition messaging. The ideal candidate brings 7+ years of experience creating both brand‑building and business‑driving work. The portfolio demonstrates the ability to tell human stories, simplify complex financial concepts, and communicate value with clarity and conviction. They are intellectually curious, eager to build on their experience, and motivated to develop deep expertise in financial services, NewYorkLife’s planning philosophy, and the brand’s unique value to clients. Responsibilities Write compelling copy across brand campaigns, advisor marketing, and client communications. Develop emotional campaigns and persuasive messaging that build the brand and drive business. Develop concepts and messaging for integrated campaigns, digital experiences, video, social, presentations, and branded content. Simplify complex financial topics with clarity and precision. Work independently and collaboratively with Brand Strategy, Creative, Research & Insights, and business partners. Present work with strategic context, incorporate feedback, and refine creative. Balance multiple priorities while delivering exceptional work with accuracy and attention to detail. Qualifications 7+ years of copywriting experience in an agency, in‑house creative team, brand consultancy, or similar environment. Experience creating brand and marketing communications in financial services, wealth management, insurance, or a related industry. A portfolio demonstrating both brand‑building and business‑driving work, including campaigns, value proposition messaging, and integrated marketing. Exceptional storytelling skills and the ability to simplify complex financial concepts into compelling communications. Experience collaborating with creative directors, strategists, designers, researchers, and cross‑functional partners. Strong communication skills with exceptional attention to detail. Naturally curious, self‑motivated, and eager to deepen expertise in financial services and NewYorkLife’s planning philosophy. Deliverables May Include Brand narratives and campaign concepts Messaging frameworks and value proposition messaging Advisor and client communications Advertising copy across digital, social, and video Branded content and thought leadership Presentations and executive storytelling Job Details Location: Hybrid – 3 days per week Job Level: LEVELPF4 Salary Range: $100,000 – $143,000 Overtime Eligibility: Exempt Discretionary Bonus Eligibility: Yes Sales Bonus Eligibility: No Actual base salary will be determined based on several factors but not limited to the candidate’s experience, skills, qualifications, and job location. Employees may also be eligible to participate in an incentive program. Our Benefits We provide a full package of benefits for employees – including leave programs, adoption assistance, and student loan repayment programs. Our benefits package continues to evolve to help employees flourish both inside and outside of work. #J-18808-Ljbffr New York Life