Social Media Content Creator

Content and Community Specialist

Location : 5 days a week onsite in Woodbridge, NJ (no exceptions)

Industry

Beauty, skincare, wellness

The role

We're hiring a hands-on Community & Creator Specialist to own community and UGC and support content for two skincare brands. You'll work alongside our Social Media Manager, who owns strategy, the content calendar and publishing for both brands' social accounts. You'll also run day-to-day affiliate operations and launch a creator community on TikTok.

Content

• Bring weekly concept, hook, trend, sound and collab ideas, and draft scripts and captions for review
• Contribute 1-2 fully edited videos per week (approved and published by the Social Media Manager)
• Check scripts, captions and videos against our claims guidelines before submitting them for approval

UGC

• Find top-performing creator and customer content every week
• Secure usage rights, and repurpose approved content across owned channels (with the Social Media Manager's sign-off) and paid ads, working with our media lead

Community Management

• Manage comments and DMs on TikTok and Instagram in a consistent brand voice
• Respond to reviews on our website and TikTok Shop
• Surface what customers are saying (questions, complaints, product feedback) to marketing and product, and flag recurring questions that could become content
• Escalate anything medical, any report of a reaction to a product, and any press or influencer inquiries to the Social Media Manager and Director of Marketing the same day; never give medical advice

Affiliate operations

• Run and grow our creator Discord community
• Creator recruiting and onboarding: not applicable (run by our TikTok Shop managed partner)
• Run creator outreach, sampling and onboarding for the TikTok Shop affiliate program
• Launch and grow a creator Discord community
• Track creator posting, content and GMV, and report weekly on who is delivering
• Review creator content against our claims guidelines before it runs
• Keep affiliate records clean: agreements, commitments, commissions owed and usage rights

How you'll be measured

• Content: ideas delivered each week and 1-2 fully edited videos per week for each account
• UGC: UGC volume, and share of repurposed content with usage rights secured
• Community: response time on comments, DMs and reviews, with escalations flagged the same day
• Affiliates: active creators in Discord (both brands); active posting creators per month and affiliate

What you bring

• 1 to 3 years working on TikTok and Instagram for a consumer brand; beauty, skincare, personal care or wellness strongly preferred
• Samples of short-form videos you have filmed and edited, and an eye for what works on TikTok and Instagram; comfort on camera is a plus
• Experience working with creators: outreach, gifting or seeding, briefing, and tracking who delivers. TikTok Shop affiliate experience is a strong plus.
• Community management at volume, in a brand voice
• Working knowledge of cosmetic claims rules, or the discipline to learn them fast. In this category, one wrong word in a caption is a compliance problem.
• Copy that sounds like a person, not a brand
• Comfort with numbers: you can read what performed and recommend what to make next
• Uses AI tools to work faster (editing, captions, research), never as a substitute for original content
• Works well on a small team: takes direction, shares ideas freely, and is happy to support another person's creative lead