Business Development & Sales Manager

Job Description

Position Summary:

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The Business Development & Sales Manager is responsible for generating and converting landscape project opportunities for ServeScape. This role owns the front end of the customer journey, developing relationships with prospective customers, qualifying opportunities, conducting sales activities, and ensuring qualified projects successfully advance into ServeScape's design and installation process.

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The Business Development & Sales Manager serves as the primary customer relationship owner during the sales, pre-design, and pre-installation phases and is accountable for improving conversion rates across the landscape project pipeline.

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Key Responsibilities:

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Business Development & Lead Generation

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• Develop new residential landscape project opportunities.
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• Build relationships with customers, partners, builders, property managers, and other potential referral sources.
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• Identify opportunities to expand ServeScape's design and installation business.
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• Conduct outbound follow-up and relationship-building with qualified prospects.
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Sales & Conversion

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• Own the landscape sales pipeline from initial inquiry through design-service conversion or qualified project handoff.
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• Respond to and qualify inbound landscape leads.
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• Conduct sales calls and site-based sales meetings as appropriate.
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• Prepare preliminary estimates and budget ranges to help customers understand potential project costs.
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• Follow up consistently with open opportunities.
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• Improve conversion rates at each stage of the sales funnel.
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• Maintain accurate pipeline stages, next steps, estimated project values, and customer information.
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Customer Relationship Management

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• Serve as the primary relationship owner for prospective customers during the sales process.
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• Establish clear expectations regarding ServeScape's design and installation process.
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• Understand each customer's goals, budget, priorities, timeline, and decision-making process.
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• Ensure customers experience a professional and consistent transition from sales into design.
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Department Coordination

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• Provide the Lead Designer with a complete customer brief and project requirements.
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• Coordinate with the Lead Designer and Project Manager when developing preliminary budgets or assessing project feasibility.
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• Maintain visibility into project outcomes to improve future estimating and sales qualification.
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Key Measures of Success

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• Qualified landscape opportunities generated
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• Design services sold
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• Sales pipeline value
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• Speed of lead follow-up
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• Customer response/engagement rate
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• Design to Installation Conversion Rate
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• Revenue generated from landscape projects
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Requirements

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• 3–5+ years of experience in the green industry, specifically in landscape construction, landscape installation, or design-build services.
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• Proven experience in landscape project quoting, estimating, and budgeting, including developing accurate cost estimates for labor, materials, equipment, and subcontracted services. Working knowledge of landscape plans, plant materials, hardscaping, grading, drainage, and other common landscape construction elements.
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• Demonstrated success in business development, sales, lead generation, and converting prospective customers into paying clients.
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• Proficiency with CRM systems, estimating software, and Microsoft Excel or Google Sheets.
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• Excellent written and verbal communication, negotiation, and problem-solving skills.
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• Ability to collaborate effectively with landscape designers, project managers, installation teams, and external contractors.
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• Self-motivated, results-oriented, and comfortable working independently to achieve sales and revenue goals.
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• Valid driver's license and ability to travel locally for customer meetings and project site visits.
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• Bachelor's degree in horticulture, landscape architecture, construction management, business, or a related field, or equivalent professional experience.
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