Industrial Sales Engineer
L2R Consulting
Department
Sales & Marketing
Reports To
VP of Sales & Marketing
Location
Doral, FL (Miami) — on-site, with travel
Position Summary
The Generator Sales Engineer serves as the technical bridge between sales team, dealer/OEM channel partners, and customers. This role owns the technical scoping and pricing of quotes and formal bids, configures standard and custom generator set and trailer-mounted (mobile) power packages, and provides field-level diagnostic and troubleshooting support to help close and support sales. The ideal candidate combines solid generator/power systems knowledge with the communication skills to translate technical specifications into clear customer-facing proposals.
Key Responsibilities
Quoting & Bid Support
- Review customer and dealer bid documents/specifications and interpret them against Triton Power's standard product line to identify fit, gaps, and required exceptions.
- Prepare accurate, competitive quotes and formal bid packages for dealers, OEMs, and direct customers, including government/IDIQ-style solicitations as needed.
- Translate customer load requirements and site conditions into correct generator set configurations using the Build-a-Generator (BaG) tool and standard spec sheets.
- Flag and document any deviations between a bid's requested specifications and Triton's standard offering for engineering/management review.
- Coordinate with engineering and manufacturing on lead times, options, and non-standard configurations quoted to customers.
- Track bid submissions, follow up on outstanding proposals, and maintain a bid pipeline/log.
Fuel Tank & Trailer Advisory
- Act as the technical advisor for correctly sizing fuel tanks and trailers to match a given generator set's kW rating and runtime requirements.
- Sell fuel tanks and trailer packages alongside the generator as part of the overall quote, recommending the right fit rather than a one-size-fits-all option.
- Answer dealer and customer questions on tank and trailer options in plain terms as part of the sales conversation.
Technical & Diagnostic Support
- Serve as a technical resource for dealers and customers on generator set operation, controls, and common fault codes/alarms.
- Provide first-line diagnostic guidance (engine, alternator, ATS, controller) to support pre-sale technical questions and post-sale field issues.
- Partner with service/warranty and engineering teams on recurring technical issues and feed field findings back into product and quoting decisions.
- Support seismic, emissions, and other certification-related technical questions from customers during the bid process.
Qualifications
- Bachelor's degree in Electrical, Mechanical, or Power Systems Engineering, or equivalent hands-on experience with generators/power equipment.
- 3+ years of experience in generator sales engineering, application engineering, or field service, ideally with diesel or natural gas generator sets.
- Working knowledge of generator controllers (e.g., DSE, ComAp), ATS operation, and basic electrical/mechanical fault diagnosis.
- Experience preparing technical quotes, bids, or proposals; government/IDIQ bid experience a plus.
- Comfortable advising on and selling fuel tank and trailer options sized to the generator.
- Strong Excel skills; CRM and ERP system experience a plus.
- Excellent written and verbal communication skills with both technical and non-technical audiences.
- Willingness to travel occasionally for customer/dealer site visits.
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