Marketing Manager

Company Description CT Run Co. is an award-winning specialty running store, recognized as America’s Best Running Store in 2022 and consistently ranked in the Top 50 nationwide. The company focuses on properly fitting customers in footwear that supports performance, comfort, and long-term health, serving competitive athletes and individuals seeking everyday comfort. CT Run Co. is driven by a mission to provide a unique, positive experience that empowers the local community through movement. Each day, the team aims to help people live strong, healthy lives by offering expert guidance and the tools needed to move forward confidently. Position Summary: The Marketing Manager is responsible for growing the CT Run Co brand, strengthening community engagement, increasing participation in events and races, and driving retail growth across all business units. As the steward of the CT Run Co brand, this individual leads marketing strategy, content creation, community partnerships, and event promotion while ensuring every customer interaction reflects our values and commitment to the running community. This position will work closely with the Race & Events Coordinator and the ECommerce Manager. Outside of major marketing projects, races, and community events, the Marketing Manager will work in our retail stores (approximately two days per week) to stay connected to our customers and ensure marketing initiatives are supported by the in-store experience. What Success Looks Like: Grow brand awareness : Increase visibility and recognition of CT Run Co across all markets through consistent, compelling marketing and community engagement. Increase participation : Drive registrations and attendance for races, training programs, group runs, and community events. Drive retail growth : Generate store traffic, customer acquisition, retention, and sales through strategic marketing initiatives. Strengthen community connections : Build meaningful relationships with customers, community organizations, healthcare providers, coaches, sponsors, and local businesses. Deliver measurable results : Use data, analytics, and customer insights to continuously improve marketing effectiveness and business performance. Key Areas of Responsibility: Marketing Strategy & Brand Leadership Develop and execute marketing strategies that support retail, event, and organizational goals Maintain brand consistency across all customer-facing channels Lead the annual marketing calendar and campaign planning process Identify opportunities to increase awareness, engagement, and market share Content & Digital Marketing Manage social media, email marketing, and digital communications Create engaging content through storytelling, photography , video, and customer-focused messaging Ensure content aligns with brand standards and business objectives Stay updated on social media trends and best practices to enhance the organization’s online presence Community Engagements & Events Serve as a visible ambassador for CT Run Co at races, expos, group runs, health fairs, and community events Develop programs and initiatives that strengthen community participation and customer loyalty Support the planning, promotion, and execution of company events and races Measurement & Accountability Track and report key marketing and business performance metrics Track and analyze the effectiveness of outreach programs and initiatives Prepare reports on community engagement activities, event participation, and traffic to CT Run Co locations Ideal Candidate: Minimum 2-4 years of marketing experience Passionate about running, fitness, and community Comfortable leading groups and representing the brand publicly Highly organized with strong project management skills Creative, resourceful, and action-oriented Familiar with modern AI tools and committed to learning and exploring new ways to leverage them Confident building relationships with customers, sponsors and brand partners Comfortable developing strategy and executing day-to-day initiatives Focused on outcomes, accountability, and continuous improvement Status: Full-Time, exempt Salary: $55,000 to $70,000 per year Benefits: Paid Time Off 401k with Company Match Health Insurance Employee Discounts on Merchandise CT Run Co. believes that diversity and inclusion among our teammates is critical to our success, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. It is the policy of CT Run Co., in accordance with all applicable laws, to provide all individuals with equal employment opportunities. #J-18808-Ljbffr CT Run Co.