Tiktok Content Manager

Location: New York, the US About the company China’s #1 cross-border e-commerce seller in North America (apparel), with full supply chain control and a free, open culture that values individuality. About the Role We are looking for a TikTok-native Content & Growth Manager to build and scale the social presence of a fast-growing sports apparel brand. This role sits at the intersection of culture, creativity, and growth. If you have a proven track record of growing communities and creating content that stops the scroll, we want to meet you. What You’ll Do Own the Strategy: Define the brand’s TikTok voice, creative direction, and content calendar. Create High-Impact Content: Develop, shoot, and edit TikTok-native content that captures real moments in sports and active living. Drive Growth: Spot trends early, experiment with new formats, and optimize for reach, engagement, and shareability. Build Community: Foster authentic connections through comments, UGC, and creator collaborations. Launch Campaigns: Concept and execute viral challenges and activations that drive participation. Analyze & Optimize: Use data to refine strategy, track performance (views, followers, traffic), and turn insights into repeatable playbooks. Who You Are 3+ years of experience in social media or short-form video content creation. Deeply fluent in TikTok culture: You know what works, what trends, and why. Proven creator: You have a track record of producing high-performing or viral content (please share examples/portfolio). Creative & analytical: You balance creative instincts with a sharp eye for performance metrics. Lifestyle brand experience and a passion for sports/fitness culture are highly preferred. Bonus Points: You’ve grown an account from 0 to 100K+, managed influencer campaigns, or used TikTok analytics/paid boosting. Why Join Us? Play a pivotal role in shaping a brand’s digital identity. Work in a fast-paced, creative environment where your ideas have real impact. Be part of a team passionate about sports and active living. #J-18808-Ljbffr First Point Group