LEAD SETTER
Veterans Roofing
Job Description
Job Description
Lead Setter
Total Compensation: Compensation
Hourly base of $21–$29/hour based on experience, plus performance bonuses for confirmed appointments that run and close. Realistic first-year earnings: $50,000–$75,000+ for a high-performing setter. Weekly pay.
Workplace Setting: Fully onsite At our Northfield NJ office
Position SummaryThe Lead Setter is the first voice a homeowner hears from Veterans Roofing. You handle inbound calls and web inquiries, make outbound calls to new and past leads, qualify what the homeowner actually needs, and get a real appointment on the calendar for our sales team.
Speed matters more here than almost anything else. A homeowner with a leak is calling three contractors, and the one who answers first and sounds like they have it handled usually wins. Your job is to be that one.
The appointments you set determine what the rest of the company works on. A well-qualified appointment at a time the homeowner will actually keep is worth more than three sloppy ones, and we measure it that way.
About Veterans RoofingVeterans Roofing was founded in 2021 by Marine Corps veteran Taylor Speirs and Paul Kabala. We protect South Jersey homes with disciplined craftsmanship, honest communication, and a service-first team culture that strengthens the communities we serve.
We are an Owens Corning Platinum Preferred Contractor and BBB A+ rated, operating out of Northfield and working across South Jersey.
Our core values are how we hire, how we promote, and how we part ways:
Extreme Ownership
Relentless Improvement
Communicate with Clarity
Adapt and Overcome
Built to Serve. Ready to Protect. Proven with Pride.
Success Looks LikeInbound leads get contacted within minutes, not hours, every time
The appointments you set hold — the homeowner is home, expecting us, and the right decision-maker is there
Sales reps trust the notes you leave, because what you wrote down is what they find
Make outbound.
Contact every inbound lead within minutes during business hours
Set qualified appointments per week
Confirm every appointment in advance and reschedule rather than a no-show
Work the follow-up cadence on unreached and not-yet-ready leads without letting any go cold
Log every call, outcome and detailed note in the CRM in real time
Participate in daily call reviews and ongoing phone training
Sounds like a person on the phone, not a script — while still following the process
Qualifies properly: understands the problem, confirms decision-makers, sets expectations for the appointment
Keeps dialing through a slow day without the energy dropping
Takes accurate, useful notes a sales rep can actually work from
Handles an upset or skeptical homeowner calmly
Comfortable in a CRM and on a phone system all day
Phone-based sales, appointment setting, call center or customer service experience preferred — we will train the right person
High school diploma or equivalent
Comfortable with computers, CRM software and typing while talking
Reliable attendance — this seat is onsite and the phones do not answer themselves
Demonstrated high performance in some arena — a job, the military, athletics, anywhere you had to be good at something and were
Extended periods seated at a desk, on a phone and computer
Fully onsite at our Northfield office — this is not a remote role
Sustained talking throughout the shift
Some evening or Saturday coverage depending on call volume
Veterans Roofing is an equal opportunity employer. We hire on character, capability and work ethic — regardless of race, color, religion, age, national origin, sex, gender identity, sexual orientation, disability or veteran status. A team drawn from the full range of the communities we serve is a stronger team, and we build ours that way on purpose.
Veterans and military spouses are strongly encouraged to apply. The standards you were held to translate directly to the work we do here.
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