SEO / SEM Specialist

About The Role The role owns organic and paid search strategy end-to-end, translating technical optimizations and keyword research into scalable traffic and pipeline. About The Role The role owns organic and paid search strategy end-to-end, translating technical optimizations and keyword research into scalable traffic and pipeline. The team partners closely with content, product marketing, and growth engineering to execute high-impact SEO audits, manage SEM budgets, and drive continuous domain authority. Key Responsibilities Conduct comprehensive technical SEO audits and implement site structure, schema, and page-speed improvements Manage and optimize paid search campaigns across Google Ads and Bing to maximize ROI and hit CAC targets Execute keyword research, competitive analysis, and content gap studies to inform the editorial calendar Monitor core web vitals, crawl errors, and indexation using Google Search Console, Ahrefs, and Screaming Frog Build weekly and monthly performance dashboards tracking organic traffic, keyword rankings, and pipeline contribution Run rigorous A/B tests on ad copy, landing page layouts, and meta tags to improve conversion rates What We Are Looking For 3-6 years of hands-on SEO and SEM experience within high-growth B2B or B2C technology environments Deep technical proficiency with modern SEO tools and analytics platforms including Ahrefs, SEMrush, Google Analytics 4, and Google Search Console Demonstrated track record of scaling organic search traffic and managing paid search budgets efficiently Strong analytical skills with the ability to turn complex data sets into actionable optimization strategies Bonus: Experience with programmatic SEO, JavaScript rendering impacts on search, and Python for marketing automation #J-18808-Ljbffr Evlo AI