Senior Vice President, Media Investment

Job Description As SVP, Cross Channel Investments , you will provide investment leadership across all paid media channels, including but not limited to TV, OOH, video, audio, social, search, display, and influencer. In this role, you will manage the channel investment teams to ensure a consistent go-to-market approach and create synergies with our Media Strategy and Data and Analytics teams to exceed campaign KPIs. We are seeking a leader who will bring an innovative approach to tactical planning and buying, endless curiosity to identify new opportunities and an ability to achieve greater value through strong partner negotiations and relationships. You will be able to speak fluently to channel buying tactics; often acting as a representative of the full media investment team to clients and the marketplace. Responsibilities Day to day your role includes: Leadership Provide business leadership, guidance, and input as it relates to staffing, contracts and statements of work, health of the account, and client growth (i.e. new solutions) Partner with the marketplace, build relationships, lead agency partnership, and support channel negotiations as needed Establish and maintain strong partnerships with relevant media partners in the media ecosystem (i.e. Google, Facebook, Amazon, etc.) Oversee the work of multiple channel specialists, managing workflow, QA process, providing strategic guidance and oversight and ensuring operational excellence across all stages of tactical planning and buying Serve as a central point of contact for clients and internal teams for the client investment portfolio. Speak fluently to multiple media channels, calling on deep expertise from activating one or more channels. Work alongside client finance partners to determine how best to spend their media dollars to drive outcomes. Bring innovative solutions and out of the box thinking to partners and clients. Provide thought leadership on media marketplace evolution, ensuring delivery of strong point of view and industry knowledge Manage and maintain relationships with internal practice leads and full investment team Be a leader through strength and stability -- functioning as a point of escalation for clients and team members as needed. The role reports to EVP, Investments Planning & Optimization Oversee tactical plan development and recommendations, ensuring cross channel and channel tactical recommendations ladder up to the media strategy and are backed up by industry trends, competitive and media insights Oversight & sign-off of cross-channel budget shift decisioning and recommendations Liaise with other cross channel and/or channel teams for budget decisioning and re-allocation Establish processes, where needed, to deliver operational excellence across buying and execution Escalation of issues to support quick solves for campaign management issues as they arise, as well as effectively partner with cross functional teams to appropriately communicate issues with clients. Reporting & Analysis Oversight of cross channel performance analysis and reporting Serve as escalation point between media and DNA to optimize ways of working Partner closely with DNA and channel teams on learning agenda & test and learn strategies Qualifications 15+ years of media planning and buying experience, with a strong foundation in media channel investment and activation (option to add pending client: “emphasis on performance media or video or retail media, etc”) Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent Analytical background – comfort with data and numbers 8-10+ years of people managing experience, overseeing five or more reports in an account management/client services team Deep industry relationships with ad tech firms, brand teams, and publisher/platform partners Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients Strong communication and writing skills—you’re poised, precise, and above all, kind when engaging with others Able to package, merchandise, and sell in concepts and new opportunities Strategic thinking and able to see the bigger picture Self-starter with ability to work independently and in a collaborative team setting Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation Experience working within pharmaceutical and healthcare environments is a plus Benefits Medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, flexible time off. If you require accommodation or assistance with the application or onboarding process, please contact View email address on click.appcast.io. Compensation Range: $180,215-$299,637. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr