Digital & Social Media Coordinator

Job Description

Job Description

Digital & Social Media Coordinator

Southfield, Michigan
Pay: $65,000 - $80,000 Annually

Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
3 Weeks PTO

Paid Legal Holidays

What We're Looking For

We’re looking for a creative, digitally savvy, and results-driven Digital & Social Media Coordinator to grow and strengthen our online presence across social media, search, paid advertising, and digital content. This is an opportunity for someone who doesn't just want to post on social media, but who wants to take ownership of our digital presence and turn ideas into meaningful results.

The ideal candidate has proven experience in social media management, SEO/SEM, Google Ads, content development, analytics, audience growth, and brand enhancement , with strong attention to detail and the ability to take projects from concept through execution.

Candidates should be comfortable interpreting data, identifying trends, and developing strategies that support marketing objectives, lead generation, patient engagement, and business growth . Healthcare or medical marketing experience is required, along with familiarity with AI and emerging digital tools .

Responsibilities:

Social Media & Content

• Own day-to-day social media management across Facebook, Instagram, YouTube, and other relevant platforms.

• Develop, schedule, and publish engaging content that builds brand awareness and connects with current and prospective patients.

• Create compelling written, visual, and video content, including social posts, captions, digital advertisements, website content, educational content, and promotional campaigns.

• Collaborate with the Marketing team to maintain consistent brand messaging, tone, positioning, and visual standards across all content 

• Build and maintain a content calendar aligned with marketing initiatives, advertising campaigns, organizational priorities, and brand objectives. 

• Monitor comments, messages, reviews, and inquiries and respond in a timely, professional, and brand-appropriate manner.

• Identify opportunities to showcase physicians, patient education, testimonials, success stories, and other healthcare-focused content.

• Stay ahead of social media trends, algorithm changes, emerging platforms, and audience behavior.

• Use of AI-powered marketing tools to enhance content development, productivity, research, and creative execution 

Digital Strategy, Search & Performance

• Take ownership of digital campaigns, email marketing, SEO, SEM, and Google Ads from strategy and planning through execution, optimization, and reporting.

• Manage budgets, keywords, targeting, and campaign performance to increase search rankings and visibility, qualified traffic, lead generation, and audience growth.

• Track and analyze reach, impressions, engagement, website traffic, conversions, and key performance metrics, providing regular performance reports to identify opportunities and improve results.

• Monitor the organization’s overall digital presence, including social media, search results, websites, business listings, and online reviews.

• Develop strategies to strengthen brand awareness, audience engagement, organic growth, and patient relationships.

• Collaborate with Marketing, physicians, clinical teams, vendors, and internal departments on digital initiatives aligned with business and marketing objectives.

• Monitor competitors, search trends, industry developments, industry conversations, influencers, community opportunities, audience behavior, and emerging technologies to continuously strengthen digital strategy.

• Bring fresh ideas and recommendations to improve the organization’s online presence, reputation, and overall marketing performance.

• Ensure company information is accurate, current, and consistent across digital channels.

Qualifications:

• 2+ years of experience in digital marketing, social media, or a related field

• Proven track record of success managing digital campaigns and growing an organization’s online presence

• Previous healthcare or medical industry experience required

• Strong written and verbal communication skills and exceptional attention to detail

• Ability to work independently, manage multiple priorities, and take ownership of projects

Job Type: Full-Time

If you’re ready to bring your creativity, strategy, and digital expertise to a growing organization, we’d love to hear from you.