Senior Lead, Institute Strategy & Programs

As a Program Director, Senior Lead, you will help grow the ZS Impact Institute by turning its research and thought leadership into campaigns, content, and programs that build reputation and engagement with senior executive audiences. You will sit at the crossroads of strategy, execution, and analytics, working closely with Institute leadership, industry experts, and marketing teams to deliver coordinated, measurable results. What you’ll do Institute go-to-market planning Develop a deep understanding of ZS Impact Institute priorities, research agenda, and competitive landscape Partner with Institute leaders and SMEs to define priority topics, shape the Institute content roadmap, and align on strategic focus areas Build and manage an integrated editorial calendar, ensuring alignment across research, thought leadership, campaigns, and executive engagement moments Own program planning and orchestration for the Institute, translating priorities into a coordinated, multi‑quarter marketing plan Campaign & Content Activation Execute integrated, Institute‑led marketing campaigns aligned to flagship research themes and narratives Partner with Senior Content Lead and SMEs to translate complex research and data‑driven insights into clear, compelling stories tailored to senior audiences Coordinate across marcomms functions to operationalize flagship reports, related webinars and podcasts, and executive engagement assets Develop and deploy executive‑facing messaging and engagement playbooks Deliver high‑quality campaign and asset execution with strong attention to detail Manage multiple workstreams with clear timelines and accountability Support activation of Institute content through executive programs, events, and relationship‑building channels Performance Tracking & Insights Monitor campaign and program performance against defined KPIs (awareness, engagement, influence) Use insights to optimize targeting, messaging, and channel mix to strengthen audience connection and credibility Support reporting on marketing impact, including reach, engagement quality, and contribution to brand and reputation goals Maintain structured documentation of campaigns, assets and outcomes What you’ll bring B.A./B.S. degree required, advanced degree welcome 10+ years of marketing experience in B2B marketing, consulting, or related field Comfort working cross‑functionally in a matrixed environment, influencing without direct authority Excellent relationship‑building and communication skills, able to engage senior stakeholders internally and externally Ability to translate business objectives into structured marketing plans Strong analytical thinking and ability to solve ambiguous, cross‑functional problems Proven experience delivering end‑to‑end marketing programs or campaigns Strong project management and ability to manage multiple workstreams simultaneously Ability to develop clear, concise, executive‑ready messaging and materials Skilled in translating technical/complex topics into compelling narratives Fluency in English Client‑first mentality Intense work ethic Collaborative spirit and problem‑solving approach How you’ll grow Cross‑functional skills development & custom learning pathways Milestone training programs aligned to career progression opportunities Internal mobility paths that empower growth via s‑curves, individual contribution and role expansions Perks & Benefits At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well‑being, financial future, time away, and professional development. With robust skills‑building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you’ll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community. Hybrid working model We are committed to giving our employees a flexible and connected way of working, balancing work from home and on‑site presence at clients or ZS offices for the majority of the week. Travel Travel is a requirement for client‑facing ZSers. While some projects may be local, all client‑facing staff should be prepared to travel as needed. ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law. #J-18808-Ljbffr Zs Associates