Social Media & Content Lead

Social Media & Content Lead – Contract – New York, NY – Ref #: 49914 – Industry: Primary/Secondary Education Our client is a fast‑growing, Ed‑tech company, an AI‑native platform built for K‑12 reading, writing, and SAT/college admissions prep. With partnerships at Penguin Random House, HarperCollins, and MIT Technology Review, and advisors from the College Board and Stanford, the platform is positioning itself as the defining education brand of the AI era. This is a net‑new role created as the founder steps back from day‑to‑day content production to focus on product and company growth. The Social Media & Content Lead will own the brand voice and content output across every channel, building the audience from the ground up. The ideal candidate is a great writer first, a strategic thinker second, and fluent in AI tools, not just aware of them. They understand the American college admissions landscape intuitively, think in campaigns, and know how to build a new consumer brand from a standing start. You Will: Own editorial strategy, content calendar, and brand voice across Instagram, TikTok, LinkedIn, Substack, YouTube, X, and the owned blog Personally generate the work: captions, scripts, hooks, threads, newsletters, essays, blog posts, and brand‑voice ad copy, at volume Partner with the founder to develop 15+ campaign concepts and build repeatable content production workflows Own AEO and GEO (Claude, ChatGPT, Perplexity, or Google AI) Develop and manage creator partnerships with teachers, parents, students, and admissions insiders to produce authentic third‑party content Build AI‑enabled workflows using Claude and other tools to meaningfully scale output beyond what a traditional social lead could ship Direct a junior social media coordinator who handles scheduling, research, and posting support Work with video production agency to brief, prep, and scale short‑form video content Track what works, cut what doesn’t, and report back with the why You Have: 4+ years in content, social, or brand roles, with clear examples of building audience and brand voice Exceptional writing skills. You can hear the difference between a sentence that sounds like a brand and one that sounds like a person A genuine feel for American college culture, parental anxiety around education, and the aspiration wrapped up in the idea of the American dream. This is non‑negotiable and will be apparent in your first interview Fluency with AI tools (Claude, ChatGPT, Perplexity) as a daily creative and production accelerant. You have a real point of view on what AI is good and bad at in creative work Experience building or contributing to a consumer brand from early stage, or a strong appetite to do so Understanding of AEO and how AI models read and surface content or enough intellectual curiosity to own it fast Ability to write both performance‑driven ad copy and organic content and to understand why those are different jobs Comfort moving between two related but distinct brand voices: one focused on K‑12 reading and learning, one on college admissions and the SAT Nice to Have: Hands‑on short‑form video production (shooting and editing yourself) Background in edtech, education, publishing, journalism, or a consumer brand that broke through Direct‑response copywriting experience Substack or newsletter growth from scratch Logistics: Start Date: ASAP Type: Full‑time, remote Location: U.S.‑based Salary: $60,000–$100,000 DOE Benefits: 25 days PTO plus public holidays; full AI tools budget (Claude Max, ChatGPT Pro, Cursor, Midjourney, generative video) Right to Work: Must have existing U.S. work authorization; visa sponsorship not available #J-18808-Ljbffr