Associate, Digital Marketing (Hybrid)

Location: Columbia, SC, US, 29210 Centralia, MO, US, 65240 Greenville, SC, US, 29615 St. Louis, MO, US, 63146 Farmington, CT, US, 06032 Company: Hubbell Incorporated Job Overview Looking to grow your career in digital marketing? Join Hubbell’s Enterprise Marketing team and help drive innovative, data‑driven campaigns across web, SEO/SEM, social, and marketing automation. Responsibilities Hands‑on experience with cutting‑edge tools (HubSpot, Salesforce, analytics) Opportunity to shape digital strategy and optimize customer engagement Collaborate across a global, cross‑functional team Marketing Automation Coordinate and support multi‑channel digital marketing initiatives & conversion optimization across web, email, SEO/SEM, content, paid media, social, CRM/sales enablement, and analytics Build and optimize marketing automation workflows, lead‑nurture programs, and lifecycle campaigns Maintain and optimize lead databases, including segmentation, personalization, opt‑in/out management, scoring, and routing Measure and report on end‑to‑end customer experience and campaign performance against KPIs and ROI, identifying trends and optimization opportunities Stay informed on competitive and market insights to improve campaign effectiveness Experience with marketing automation and CRM platforms such as HubSpot and Salesforce preferred

SEO & SEM

Conduct keyword research, topic mapping, link building, and AEO/GEO query analysis to support SEO initiatives Assist with content, technical, and structured data audits to improve SERP and generative visibility Analyze competitor performance across SERPs, generative answers, keywords/entities, backlinks, and AI citations Develop and execute paid media strategies across search, display, and emerging platforms (e.g., Google Ads, Reddit) Manage client (BU/HEM/Enterprise) relationships and budgets from proposal through campaign close with clear communication and reporting Recommend improvements to tools, site architecture, content, linking, schema, and authority signals to enhance rankings and AI inclusion Compile analytics and performance reports related to SEO/SEM/AEO/GEO efforts Analytics & Reporting Provide the marketing organization with the necessary digital marketing analytics to deliver insights that impact marketing decisions, optimizations, and investments. Provide guidance on campaign measurement plans and goals for teams across the organization in campaign planning process. Participate as a thought‑leader/teacher by sharing knowledge and best practices with the entire marketing teams Skills and Experience 2+ years of experience in digital marketing or related experience Bachelor’s Degree in information technology, marketing, business, or relevant field. Experience managing corporate web properties and assets Creative thinker and problem solver Ability to collaborate with global, cross‑functional teams Experience in delivering client‑focused solutions based on customer needs Excellent listening, project management and presentation skills Excellent interpersonal, verbal and written communications skills Keen attention to detail Proven ability to thrive in a result‑driven environment If you're a creative, results‑driven marketer ready to make an impact—we’d love to connect! #LI-HB1 The above summary of position responsibilities and requirements is not intended, and should not be construed, to be an exhaustive list of duties, skills, efforts, physical requirements, or working conditions associated with the position. It is intended to be an accurate reflection of those principal position elements essential for making decisions related to position performance, employee development, and compensation. Hubbell Incorporated, its subsidiaries and affiliates, is an EO Employer AA: M/F/Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity or any other protected class. #J-18808-Ljbffr Hubbell Incorporated