Sales Counselor

Job Description

When you join LAKE PORT SENIOR LIVING, you step into a community built on extraordinary hospitality and life-changing service and you play a key role in driving its growth.

This is not a status-quo role. This is not an entry-level sales job. This is a high-stakes, high-impact position built for a closer someone who thrives on urgency, pressure, and results.

Why High-Performing Closers Choose This Role

• You control strategy + execution full autonomy in how you build the funnel and close.
• Your performance drives the community's financial success immediate and visible impact.

Aggressive commission + milestone bonuses the faster you fill the building, the more you earn!

Here are a few of the daily responsibilities of a Residency Counselor:

High-Impact Responsibilities

• Own Every Stage of the Sales Cycle - Manage inquiries, cold calls, tours, follow-ups, and move-ins you are the engine behind occupancy.
• Maintain occupancy at or above budgeted levels month after month.
• Speed = Your Advantage - Respond to all inquiries immediately; speed-to-lead is your competitive edge.
• Build a Referral Power Network - Rapidly develop relationships with discharge planners, elder law attorneys, financial advisors, physicians, and other top referral sources.
• High-Conversion Event Strategy- Lead tours, community events, and closing events designed to secure deposits on the spot.
• Relentless Funnel Management - Track inquiries, tours, follow-up, move-ins, and outreach in CRM; ensure every lead has a "next step." Identify funnel gaps and execute fast, creative solutions to increase conversions.

Who You Need to Be:

• A Senior Living Sales Expert Minimum 5 years in sales or comparable senior living experience, with verifiable occupancy or sales success.
• A Closer With Emotional Intelligence You can navigate family dynamics and confidently drive to "yes."
• Data-Driven & CRM-Obsessed You live in Salesforce and use metrics to fix leaks fast.

Hospitality-Focused You embody the Lake Port Square culture of customer service and resident-first care. All employees are expected as a condition of employment to practice the LCS Hospitality Promises in all interactions with residents, fellow employees, and guests:

1. We greet you warmly, by name and with a smile. 2. We treat everyone with courteous respect. 3. We anticipate your needs and act accordingly. 4. We listen and respond enthusiastically in a timely manner. 5. We hold ourselves and one another accountable. 6. We make you feel important. 7. We embrace and value our differences. 8. We ask, "Is there anything else I can do for you?" 9. We maintain high levels of professionalism, both in conduct and appearance, at all times. 10. We pay attention to details

Compensation & Rewards

• Competitive salary
• Aggressive commission structure tied to speed + volume
• Move-in bonuses and milestone bonuses at key occupancy targets

This Role Is Built for a Sales Athlete.

• If you're the type of closer who thrives on urgency, competition, and fast results and you love the impact senior living has on families you belong at LAKE PORT SENIOR LIVING.

  Pay Range: $62,000-plus commissions

• Top performers can significantly exceed On Target Earnings through sustained occupancy growth.

Here are a few of the qualifications we need you to have:

• Bachelor's degree (emphasis in sales/marketing preferred).
• Two years' experience in marketing/sales.
• One year experience in senior housing or healthcare-related field.
• One year experience in hospitality preferred.

If you're an enthusiastic, compassionate, senior care professional who is passionate about hospitality and senior engagement- please apply, we'd love to get to know you!