Director of Brand Strategy Empowered

Empoweredis a community of social entrepreneur teachers bringing the experiential individualized self-discovery teaching methodology to life in their classrooms. Their work leads to transformative learning experiences for their students. At scale the Empowered community is a cultural movement driving bottom-up change throughout the key institution of education.

Empowered is part of the Stand Together philanthropic community.

As we expand our community products and national presence were looking for a Director of Brand Strategy who can ensure our brand grows with us.

This isnt a traditional marketing role; its an opportunity to shape how Empowered is experienced by educators partners donors prospective employees and our internal team. Youll work across departments to connect strategy storytelling product launches communications and community engagement into one cohesive brand experience.

Were looking for someone who sees marketing as more than promotion. Someone who shows up with curiosity connects ideas across teams and builds systems that help every interaction strengthen trust in the Empowered brand.

Just as importantly were looking for a builder. While this position carries significant strategic responsibility you will have a hands-on approach in the writing creative problem-solving and launch process ensuring campaigns and projects get across the finish line. If you thrive in environments where youre equally comfortable thinking big and rolling up your sleeves to make things happen youll fit right in.

* Preference is for candidates available to work in person in Wichita KS. Remote candidates will be considered on a case-by-case basis.

How You Will Contribute

Bring Our Brand Strategy to Life

• Champion the execution of Empowereds brand strategy ensuring every initiative strengthens our brand and supports our mission organizational priorities and long-term growth.

• Serve as the steward of the Empowered brand guiding how it is expressed consistently across marketing products partnerships educator communications events donor communications and internal initiatives.

• Partner with leaders across the organization to align priorities messaging and experiences so every touchpoint reflects a cohesive and authentic Empowered brand.

• Identify opportunities to extend the reach and impact of our brand through Stand Together strategic partnerships and emerging market trends.

• Equip teams with the messaging tools and frameworks they need to confidently represent the Empowered brand and deliver a consistent experience.

• Foster a culture of creativity and thoughtful experimentation that keeps the Empowered brand relevant engaging and inspiring.

Lead Our Go-to-Market Strategy

• Lead the planning and execution of high-impact marketing campaigns that inspire educators strengthen engagement and advance Empowereds strategic priorities.

• Guide Empowereds content and social media strategy ensuring every channel delivers valuable authentic content that builds trust deepens relationships and reinforces our brand.

• Align with our growing network of strategic partners that expand Empowereds reach amplify our message and create new opportunities for collaboration.

• Champion storytelling across the organization by capturing and sharing the real experiences successes and impact of Empowered educators partners and students.

• Continuously evaluate marketing performance audience insights and emerging opportunities to refine our approach and maximize impact.

Build a High-Performing Marketing Function

• Lead and develop a collaborative high-performing marketing team that serves as a strategic partner across Empowered delivering compelling mission-aligned work that advances organizational priorities.

• Oversee marketing planning budgeting agency and vendor relationships ensuring resources are invested strategically and performance is measured against meaningful outcomes.

• Establish scalable marketing processes tools and workflows that improve collaboration increase efficiency and enable the organization to execute with excellence.

• Use market research audience insights and performance data to identify opportunities inform decision-making and continuously strengthen Empowereds brand and marketing efforts.

• Guide the development of branded experiences including conferences merchandise educator resources and other touchpoints so every interaction consistently reflects the Empowered brand.

• Build marketing knowledge across the organization by helping teams understand the role of the brand marketing strategy apply messaging consistently and confidently represent Empowered in everything they do.

• Serve as a trusted advisor to the Leadership Team bringing a brand and market perspective to strategic decisions new initiatives and organizational priorities.

What You Will Bring

• 7 years designing thoughtful digital experiences that blend brand strategy user experience and visual design.

• Demonstrated exceptional work across brand identity websites digital products and marketing campaigns.

• Strong understanding of UX principles information architecture responsive design accessibility and user-centered design.

• Experience designing for multiple digital channels including websites email social media and other brand touchpoints.

• Proficiency with modern design tools (such as Figma and Adobe Creative Suite) and experience collaborating closely with developers to bring designs to life.

• Strong communication and collaboration skills with the ability to influence across teams and incorporate feedback thoughtfully.

• Curiosity empathy and a systems-thinking mindset that allows you to connect user needs business goals and brand strategy.

• Enthusiasm to contribute to Stand Togethers vision and principled approach to solving problems and a commitment to stewarding our culture which champions values including transformation and innovation entrepreneurialism humility and respect.

Standout Candidates Will Bring

• Ability to think strategically while executing with a high level of craft and attention to detail.

• A willingness to boldly challenge the organizations thinking about our teachers digital experience.

• Experience in education mission-driven organizations nonprofits or community-centered work.

What We Offer

• A meaningful career: Join a passionate community of over 1300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.

• Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover develop and apply their unique talents.

• Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities allowing you to share in the success you help drive.

$130000 - $170000 a year

For this role the anticipated base salary range is $130000$170000 per year. This role may also be eligible for additional bonus or variable compensation designed to align total compensation with an employees overall contribution to the organization.

We believe incentives matter. Our Principles-Based Management (PBM) compensation philosophy is grounded in an individualized approach that rewards the long-term value each person creates for the organization. Compensation decisions are informed by a variety of factors including relevant experience capabilities demonstrated skills role responsibilities and expected contribution. Consistent with this approach compensation may vary within or outside of the anticipated range based on these considerations.

Our Values: Working for an organization within the Stand Together philanthropic community is different from many other places. The culture is deeply rooted in Principle Based Management (PBM) a framework guided by the principles that drive human progress such as dignity openness and bottom-up empowerment. PBM empowers employees to be entrepreneurial to innovate and to continually drive transformation.

We believe diversity fuels creativity broadens knowledge and helps drive success. That is why were proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty dignity and respect.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Director