Senior Visual Content Specialist

Senior Visual Content Specialist Penn State’s Office of Strategic Communications seeks an innovative Senior Visual Content Specialist to join its dynamic, award‑winning creative team. The successful candidate will contribute to the creative expression of the Penn State brand and provide day‑to‑day leadership of the visual content team. Reporting to the Lead Visual Content Specialist, the role involves active contribution to the production process from conception to completion. The team member collaborates with other creative team members and consults with stakeholders across academic, administrative, and research units to produce multimedia content that inspires and engages key audiences and supports institutional priorities. Due to the in‑person requirements associated with visual content production, the position requires office presence five days a week and occasional evening and weekend hours. Key Responsibilities Understand brand‑level goals and strategies and translate them into effective, on‑brand, industry‑leading multimedia solutions. Manage resources to deliver compelling, differentiated university‑level multimedia content that strengthens the Penn State brand and supports strategic priorities. Assist in managing the visual content team resources within the Office of Strategic Communications. Research and develop content, brainstorm script ideas, establish and communicate production schedules, conduct interviews, and edit all components into compelling brand storytelling products. Recommend opportunities to elevate the Penn State brand through storytelling. Provide efficient, clear communication to team members, the Lead Visual Content Specialist, leadership, and internal and external stakeholders. Remain knowledgeable about industry trends, technology advancements, and the latest tools and tactics in visual storytelling. Preferred Skills and Experience Understanding of the production process (pre‑production, production, post‑production) and experience planning, supporting, and creating high‑quality productions. Knowledge of industry standards for content production and skills in new production, editing, and motion‑design trends and methods, including colorization and AI‑supported production optimization. Collaborative team player and project leader with strong organization, both digitally and communicatively. Ability to produce highly detailed and efficient communications including project summaries, updates, and technical production documents. Experience directing production crews, script writing, graphic design, motion design, and AI image generation for creative concepting. Application Instructions To be fully considered, please include links to your production work along with a description of your role in each project when submitting your application. Minimum Education, Work Experience & Required Certifications Bachelor’s degree and six (6) years of relevant experience, or an equivalent combination of education and experience. No required certifications. Salary & Benefits The salary range for this position is $61,800.00 – $89,600.00. Penn State provides a comprehensive benefits package, including medical, dental, and vision coverage, robust retirement plans, paid time off, and a generous 75% tuition discount for employees, spouses, and children. Background Check Employment requires successful completion of background check(s) in accordance with University policies. Work Eligibility Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S. EEO IS THE LAW Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact View phone number on click.appcast.io. #J-18808-Ljbffr