Senior Vice President, Strategy

Job Title

Senior Vice President, Strategy

Job Description

Publicis Media is looking for an exceptionally talented Senior Vice President, Strategy to oversee all Media Planning and Strategy and E2E Integration for a high-profile Power of One team. This person will lead a team in the development, execution, and stewardship of integrated media plans for the client's business. This SVP will leverage their experience, perspective, and leadership skills to bring fresh thinking while thoughtfully balancing client priorities, agency objectives, and team needs.

The SVP, Strategy will also serve as a visionary leader and trusted advisor, driving integrated strategic excellence across the portfolio of wellness brands. This role is responsible for setting the overall strategic direction across brand, communications, digital, media, and performance strategy, ensuring a seamless, consumer-first approach to champion growth, breakthrough thinking, and cross-collaboration that span across different wellness categories.

Responsibilities

Role Objectives:

Provide integrated strategic leadership across a multi-agency team spanning brand, communications, digital, media, and performance strategy.

• Set the strategic direction for assigned Wellness brands, ensuring plans advance the client's business and connect to long-range growth priorities
• Translate consumer truths, cultural context, and business needs into compelling strategic narratives and actionable frameworks
• Create consumer-first, connected strategies that move from brand awareness to shoppable engagement moments across channels
• Partner with Data & Analytics on audience segmentation, journey mapping, channel strategy, and measurement frameworks
• Drive innovation in strategy and planning through new tools and methodologies, including AI, experience planning, and personalization
• Lead cross-functional planning and campaign development to ensure strong integration, resource efficiency, and effective execution
• Serve as the senior strategic lead for the Wellness portfolio, ensuring connectivity across internal teams, external partners, and client stakeholders
• Oversee Wellness Pod operations, including staffing recommendations, day-to-day supervision, budgeting, cost management, and resourcing needs

Builds Trust as a Client Advisor to drive Growth

• Act as an advisor on Industry shifts for the client, helping to solve business challenges through strategic thinking
• Deliver business growth through strategic innovation, thought leadership, and white-space opportunities

Collaborates across Capabilities to drive Breakthrough

• Bridge strategy with creative, media, digital, social, and analytics teams to ensure alignment from insight to execution
• Champion the integration of research, cultural insights, and behavioral data into all aspects of planning
• Collaborate with creative leadership to ensure insights fuel breakthrough ideas that work across platforms
• Partner with media/data leads to connect brand storytelling with performance outcomes

Team Leadership & Development to upskill talent

• Build and lead a multi-disciplinary strategy team (brand, comms, media, digital, CX, data strategy).
• Foster a collaborative, inclusive culture rooted in curiosity, clarity, and commercial impact.
• Champion professional growth, training, and mentorship within the strategy department.

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 12+ years in strategy, with deep experience across brand, digital, and media
• Proven ability to lead integrated strategies across large, complex clients
• Excellent collaborative leadership ability to drive team to deliver results
• Inspirational leader who can rally teams around big ideas and business goals.

Additional Information

Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $180,215.00 - USD $299,637.00/Annually. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.