Digital Engagement Manager - Annual Giving / Advancement Communications

Job Description UAlbany Division of University Advancement seeks a digital engagement manager to lead creation and execution of content that drives engagement and philanthropic support. The role focuses on social media, email marketing, digital campaigns and video content to tell compelling stories and connect with alumni, donors, students, and the broader UAlbany community. Primary Responsibilities Digital Engagement & Campaigns Create and manage engaging, platform‑specific digital content across social media, email, and web to support fundraising and engagement goals. Support fundraising initiatives such as giving days, crowdfunding campaigns, and special events through digital promotion. Build and deploy email communications with best practices. Plan and execute integrated digital campaigns to increase awareness, participation, and philanthropic support. Manage and grow social media engagement, including peer‑to‑peer and volunteer‑driven efforts. Photo & Video Content Production Capture photography and video at campus events and provide real‑time social media coverage. Produce and edit video content, including interviews, testimonials, and event coverage. Management & Collaboration Develop and maintain a strategic content calendar to ensure timely messaging. Collaborate with campus partners across UAlbany Magazine, newsletters, athletics, email communications, and digital campaigns to align messaging and strengthen brand voice. Professional Development & Other Duties Identify new digital tools, trends, and opportunities to enhance outreach and campaign performance. Job Requirements Knowledge of current trends and best practices in digital content, social media, and video production. Strong attention to detail with excellent editing and copy‑editing skills. Excellent verbal and written communication skills, with the ability to connect effectively with a wide range of audiences. Ability to work collaboratively and manage multiple projects and meet deadlines in a fast‑paced environment. Demonstrated ability to support diversity, equity, access, and inclusion. Minimum Qualifications Bachelor's degree in marketing, communications, digital media, or a related field. 2+ years of experience in content marketing, social media, and/or communications. Experience creating digital content, including social media campaigns, email campaigns, and video. Experience with graphic design and content creation tools (e.g., Canva, Adobe Creative Suite) and basic video editing. Preferred Qualifications Experience in higher education, nonprofit, and/or fundraising environments. Experience with Adobe Creative Suite (Photoshop, InDesign) and video editing software. Experience with email marketing platforms and analytics. Experience with GiveCampus or similar fundraising/crowdfunding platforms. Working Environment Typical office environment. Salary Senior Staff Assistant, SL3, $57,151–60,000. Special Note: Visa sponsorship is not available for this position. UAlbany is not an E‑Verify employer. EEO Statement The University at Albany is an Equal Opportunity/AA/IRCA/ADA employer. #J-18808-Ljbffr The Chronicle Of Higher Education, Inc.