General Manager

Job Description

Job Description

Description:

About Lakeshore Cabins and Campground

Lakeshore Cabins and Campground is a lakeside retreat in the Ennis/McAllister area of Southwest Montana, offering cozy cabins, RV sites and a guest retail store. With direct lake access and proximity to the Madison River, world-class fly fishing, and Yellowstone country, the property attracts families, anglers, and outdoor enthusiasts looking for a relaxed Montana basecamp.

Position Summary

The General Manager is the on-site leader of Lakeshore Cabins and Campground, accountable for guest experience, financial performance, and team culture across cabins, RV sites, retail, and amenities. The GM serves as the single on-site decision-maker and the connection point between the team, guests, and ownership.

Key Responsibilities

Leadership & Culture

• Lead, develop, and hold accountable all team members across lodging, retail, maintenance, and guest services.

• Recruit, hire, train, and retain a high-performing seasonal and year-round staff.

• Foster a service-driven culture aligned with Lakeshore's values, leading visibly from the floor during peak season.

• Maintain clear communication across the team and with ownership.

Operations

• Oversee front desk, housekeeping, maintenance, retail, and recreation amenities (lake access, gathering spaces, playgrounds).

• Maintain property standards for cleanliness, safety, and presentation; resolve escalated guest concerns promptly.

• Ensure compliance with company policies, safety standards, and local/state regulations.

• Step in operationally during weekends, evenings, and high-demand periods as needed.

Retail & Guest Experience

• Manage the onsite retail store: inventory, displays, margins, and POS controls.

• Coordinate guest activities and seasonal programming, including partnerships with local fishing guides, outfitters, and vendors.

• Own online reputation — respond to guest reviews professionally and promptly.

Financial Performance

• Own the property's full P&L across lodging and retail.

• Build and execute annual budgets and rolling forecasts in partnership with ownership.

• Monitor revenue, labor, and expenses daily; address variances proactively.

• Oversee payroll, AP/AR, daily deposits, audits, and inventory controls.

Sales, Marketing & Revenue

• Drive occupancy and seasonal promotions across cabins, RV sites, and tent camping.

• Identify group, event, and seasonal business opportunities to grow incremental revenue.

• Monitor market trends and adjust pricing, packages, and programming to stay competitive.

• Optimize rate and availability through the property's reservation and PMS platforms.

Administrative & Compliance

• Maintain accurate reporting, scheduling, and labor management with attention to seasonal staffing.

• Ensure effective use of property technology (PMS, POS, payroll, reservations).

• Maintain OSHA and regulatory compliance; represent Lakeshore positively in the Ennis/McAllister community.

Qualifications

• 3–5+ years as a GM, AGM, or multi-department leader in hospitality, campground, RV park, or outdoor lodging.

• Outdoor hospitality, boutique lodging, or seasonal destination experience strongly preferred.

• Proven P&L ownership: budgeting, labor cost controls, and financial reporting.

• Strong leadership, coaching, and conflict resolution skills.

• Familiarity with hospitality technology platforms (PMS, POS, reservations) preferred.

Requirements

• Reside within commutable distance of Ennis/McAllister, MT (relocation considered).

• Flexible schedule including nights, weekends, holidays, and extended hours during peak season.

• Ability to lift up to 40 lbs.

• Valid driver's license.

Education

• High school diploma or equivalent required.

• Bachelor's degree in Hospitality, Business, or related field preferred (or equivalent experience).

Requirements:

Employee Benefits Overview

We are proud to offer a comprehensive benefits package designed to support your well-being and preparing for your future. Here's a general description of the key benefits available to our employees:

401(k) with Employer Match: Eligible employees (21 years and older) can participate in our 401(k) plan, starting after 90 days of employment. We offer an employer match to help you save for retirement.

Health Insurance: Full-time employees are eligible for health insurance benefits. Part-time employees may qualify after one year of service, provided they are averaging at least 30 hours per week.

Paid Time Off (PTO): We believe in work-life balance. That's why we offer Paid Time Off starting from your first day of employment, allowing you to take the time you need for rest, self-care, and personal commitments.

Employer-Paid Life Insurance: We provide life insurance coverage up to $10,000, depending on your employee class, at no cost to you.

Voluntary Life Insurance- Full time employees can opt to participate in additional Life Insurance.

Voluntary STD / LTD - Full Time employees can opt in to participate in Long Term Disability, or short term disability. 

We are committed to fostering a supportive and rewarding environment for all our employees, and these benefits are just one way we show our appreciation for your hard work and dedication.