CRM Manager

We got our start over 125 years ago when Joseph Lodge founded the Blacklock Foundry in South Pittsburg, TN. His scrappy, hardworking spirit continues to lead us today. As a team, we believe cast iron is for everyone. We’re dedicated to manufacturing American-made cookware that we’re proud to use in our very own homes and excited to bring to kitchens, backyards, and campfires around the world. Day in and day out, we work together to stay safe, have fun, and be better than we were the day before. What fires us up? By now, you may have caught on to the fact that we’re serious about spreading the joys of cast iron. And while we’re always on the lookout for ways to innovate, we believe in the adage: If it ain’t broke, don’t fix it. That’s why we stand by a simple recipe of just iron and oil (no forever chemicals, since forever!). It’s also why we’re passionate about keeping our campus in our hometown of South Pittsburg, Tennessee, providing great jobs to our community. As we bring our cookware to the next generation of cast iron chefs, we’re looking for people to help us stay true to our roots every step of the way. Does that sound like something you can get behind? A Day in the Life of a CRM Manager The CRM (Customer Relationship Management) Manager will be responsible for administration, maintenance, and optimization of the organization's CRM system. The manager is responsible for developing, executing, and optimizing CRM campaigns to foster customer engagement, retention and loyalty. The CRM role requires a strategic thinker with strong analytical skills, a deep understanding of customer behavior, and expertise in using CRM platforms to deliver personalized, data-driven marketing experiences. The CRM Marketer will work closely with cross-functional teams, including ecommerce marketing, performance marketing, sales, and customer service, to create integrated strategies that align with overall business objectives. Responsibilities Customer Segmentation and Targeting Utilize data and analytics to create customer segments for targeted marketing efforts. Analyze customer lifecycle data to identify opportunities for upselling, cross-selling, and reducing churn. Develop and maintain a segmentation model that supports ongoing personalization and engagement. Integrate omni-channel data insights and wholesale data for driving the DTC channel promotions and content. CRM Campaign Development and Execution Design, implement, and manage multi-channel CRM campaigns, including email, SMS, and in-app notifications, to drive customer engagement and retention. Develop personalized communication strategies based on customer segmentation, lifecycle stages, and behavior. Collaborate with creative and content teams to produce engaging, brand-aligned assets for campaigns. Set up and monitor automated workflows to ensure timely and relevant communications throughout the customer journey. Responsible for overseeing and executing all aspects of outbound campaigns within the CRM platforms: image slicing, building single sends and flows, quality assurance, scheduling campaigns, and confirming campaigns are sent. Performance Tracking and Analysis Track, analyze, and report on key CRM metrics, including open rates, click-through rates, conversion rates, and ROI. Use A/B testing and other optimization techniques to continuously improve campaign effectiveness. Present data-driven insights and recommendations to stakeholders for optimizing CRM strategies. Customer Data Management Ensure data accuracy and hygiene in the CRM system, maintaining up-to-date customer profiles and preferences. Collaboration and Cross-Functional Support Partner with the product, sales, and customer support teams to gather insights for CRM campaigns and improve customer engagement. Minimum Qualifications Bachelor’s degree in marketing, Business, Data Analytics, or a related field (Master’s degree preferred). 5+ years of experience in CRM management, digital marketing, or customer engagement roles. Experience in managing CRM platforms (e.g., Salesforce, HubSpot, Klaviyo, Marketo, or similar). Summary of Necessary Knowledge, Experience, and Skills Strong analytical skills with experience in customer segmentation, data analysis, and campaign performance measurement. Proficiency in CRM tools and marketing automation platforms. Hands-on experience with email marketing, SMS marketing, and omnichannel campaign execution. Knowledge of A/B testing methodologies and performance optimization techniques. Strong project management skills and ability to handle multiple campaigns simultaneously. Excellent communication and collaboration skills to work with cross-functional teams. Familiarity with GDPR, CCPA, and other data privacy regulations. Experience in eCommerce, retail, or subscription-based businesses preferred. Proficiency in SQL or data visualization tools for reporting and insights is preferred. Understanding of AI-driven personalization and predictive analytics in CRM strategies is preferred. Employee Benefits Competitive Pay Generous Paid Time Off Insurance Benefits (Medical, Dental, Vision, Prescription, Life, and Short-Term Disability) On-Site Clinic and Fitness Center 401K Match and Deferred Profit-Sharing Program Quarterly Profit Sharing Employee Assistance Program Scholarship Opportunity and Tuition Reimbursement Employee Discount at Lodge Factory Store and Big Bad Breakfast Safety, Holiday, and Celebration Dinners Equal Opportunity Employer Lodge Manufacturing does not discriminate on the basis of race, color, creed, national or ethnic origin, gender, religion, disability, age, political affiliation or belief, or veteran status #J-18808-Ljbffr