Director of Sales

Position Summary The Director of Sales (DOS) leads the community’s sales and occupancy growth strategy through direct selling, relationship development, and strategic lead management. The role drives census development by building relationships with prospective residents, families, and referral partners, guiding leads through the decision‑making process, and achieving occupancy targets and revenue growth. Essential Duties and Responsibilities Sales & Occupancy Growth Manage the full sales cycle from initial inquiry through move‑in. Respond to and manage all leads generated through advertising, outreach, referrals, networking, and community engagement. Build relationships with prospective residents and families through consistent communication and follow‑up. Execute all aspects of the community sales process including discovery, overcoming objections, and closing techniques. Conduct professional and emotionally engaging community tours that inspire confidence and urgency. Maintain accurate lead tracking and sales activity documentation within the CRM system. Pull and analyze sales reports including lead volume, conversion metrics, occupancy trends, and move‑in activity. Collaborate with the Executive Director and operational leaders to develop occupancy strategies and achieve census goals. Conduct weekly strategy meetings with leadership regarding occupancy performance and sales opportunities. Maintain tour readiness and ensure model rooms and common areas present well for prospective residents and families. Plan and execute community sales events designed to generate qualified leads and increase visibility. Market Awareness & Revenue Optimization Conduct competitive market analysis and maintain awareness of local senior living trends and competitor activity. Identify opportunities to improve occupancy, lead generation, and conversion performance. Utilize pricing strategies, incentives, and inventory management tools to maximize revenue and occupancy growth. Analyze sales metrics and provide recommendations to improve business operations and community performance. External Business Development Develop and maintain strong referral relationships with hospitals, physicians, rehab facilities, skilled nursing communities, home health agencies, and local organizations. Conduct regular outreach efforts to expand professional referral networks. Plan and execute presentations, networking opportunities, and community outreach initiatives. Document referral development efforts and networking activities within the CRM system. Resident Move‑In Coordination Guide residents and families through the move‑in process with professionalism and urgency. Review and facilitate completion of move‑in documentation and required paperwork. Coordinate resident assessments with the clinical team. Partner with the Executive Director, Business Office Manager, and Director of Health & Wellness to ensure smooth resident transitions and regulatory compliance. Leadership & Professionalism Participate actively in leadership meetings, trainings, and community initiatives. Maintain professionalism, integrity, and strong representation of the Arvum Senior Living brand. Stay current on senior living industry trends, sales strategies, and professional development opportunities. Support a culture of accountability, collaboration, and performance excellence. Perform additional duties as assigned. Qualifications Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred. Minimum of two (2) years of sales or marketing experience in senior living preferred. Proven ability to build relationships and convert leads into move‑ins. Experience working within CRM systems and managing sales pipelines. Strong communication, presentation, and organizational skills. Proficient in Microsoft Office including Word, Excel, Outlook, and PowerPoint. Ability to work independently while managing multiple priorities in a fast‑paced environment. Strong sense of urgency, accountability, and customer service. Compensation Summary Base Compensation : Competitive base salary that provides stability while leading occupancy growth initiatives and sales strategy for the community. Incentive & Commission Structure : True pay‑for‑performance role with uncapped commission and bonus opportunities tied directly to occupancy growth, move‑ins, and sales performance. Ideal Candidate Profile Competitive and goal‑oriented Motivated by results and accountability Passionate about relationship‑building and closing sales Energized by occupancy growth and performance metrics Driven to maximize earning potential through strong execution and consistency Benefits Competitive pay with early access to earned wages Flexible scheduling Health, dental, vision, life, and disability insurance Paid time off and holidays 401(k) with employer match Paid training and growth opportunities Uniforms where applicable Employee Assistance Program (EAP) Volunteer time off Wellness‑related benefits Equal Opportunity Employer We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. EOE D/V A Note to Applicants This job description outlines the general nature and level of responsibilities for this role and is not an exhaustive list of all duties. Qualified individuals with disabilities, as defined by the ADA, must be able to perform the essential job functions with or without reasonable accommodation, as determined on a case‑by‑case basis. #J-18808-Ljbffr Arvum Senior Living