Senior Brand Manager, Diagnostics & Digital Health

At Alcon, we're passionate about enhancing sight and helping people see brilliantly. With more than 25,000 associates, we innovate fearlessly, champion progress, and act swiftly to impact global eye health. We foster an inclusive culture, recognizing your contributions and offering opportunities to grow your career like never before. Together, we make a difference in the lives of our patients and customers. Are you ready to join us?This role is part of Alcon's Marketing function, a team that helps provide access to products across all channels, including through traditional Marketing strategies, event planning, and professional education.The Sr. Manager, Surgical Product/Brand Marketing - Downstream (Professional Path) is primarily responsible for leading marketing strategies to drive demand and sales for specific products. You will assess brand performance, oversee marketing material development, and guide the sales team to meet marketing goals. Specifics include:• Lead marketing direction for products, coordinating market plans and launch programs to create demand and maximize sales• Formulate and review corporate short and long-range plans, goals, and objectives for a specific product or product line• Develop, coordinate, and implement marketing plans and strategies for the Surgical franchise in the designated portfolio• Establish marketing strategies, including advertising promotions, pricing strategy, distribution channel management, and tactical plan development and execution• Evaluate brand performance, provide briefs, and oversee the development of marketing materials• Recommend product development and enhancements based on brand performance and feedback from customers• Conduct competitive product analysis and market research on consumer behavior and the professional audience• Develop production and marketing strategies and tactics to ensure effective product placement relative to market opportunity• Collaborate with internal and external stakeholders to achieve objectives• Drive execution programs aligned with brand strategies• Ensure that promotional materials and selling tools conform to quality standards• Partner with the Director of Marketing on new product launch activities and coordinate international brand management• Contribute to territory planning by setting product objectives based on specific new product presentation or training needs• Execute channel product positioning and competitive selling strategies• Manage budget and expenses, planning, and forecasting• Provide support on specific projects undertaken by the Marketing Team• Partner with internal stakeholders on government Request For Proposals (RFP)• Develop and organize events, ensuring the planned level of distribution and systematic implementation of new productsPrimary Responsibilities:Develop and implement annual Marketing Plans across the portfolioTechnical SME for US Marketing OrganizationCollaborate with sales leadership to segment and target customer baseResponsible for identifying trends and implementing action plans to address market needsBuild promotional messaging including sales materials, professional campaign, conference presence and digital assetsWork with Business Development team to develop KOL (Key Opinion Leader) plan and podium presenceLeverage internal and external data to strengthen portfolio value propositionCollaborate with medical affairs team to ensure claim development for lifecycle managementPresentations to Marketing Leadership, C-Suite and Sales Organization (400+)Work closely with cross-functional CORE team to deliver brand essentials to the marketDevelop business models to use comprehensive portfolio to drive business across larger AlconLead A&P marketing budget while ensuring planned return on investmentResponsible for forecasting in partnership with S&OP to ensure appropriate supply levelsWork with Legal and Regulatory to ensure compliant messaging and promotionChampion portfolio objectives and strategic alignment across organizational functionsAnnual development and management of marketing programs and business plans to achieve revenue, profit, and market share goalsKey Requirements/Minimum Qualifications:Bachelor’s Degree or Equivalent years of directly related experience (or high school+15 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)The ability to fluently read, write, understand and communicate in English7 Years of Proven ExperienceHow to Thrive at Alcon:Benefit from working in a highly respectable and diverse environment.Join Alcon’s mission to provide outstanding, innovative products and solutions to improve sight, improve lives, and grow your career.Alcon provides robust benefits package including health, life, retirement, flexible time off, and much more!ATTENTION: Current Alcon Employee/Contingent WorkerIf you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.Find Jobs for EmployeesFind Jobs for Contingent WorkerALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFYAlcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to View email address on click.appcast.io and let us know the nature of your request and your contact information.SummaryLocation: Fort Worth, TexasType: Full time