E-Commerce Lead

Job Description Summary The E-commerce Lead is responsible for end-to-end management and optimization of the brand’s official website and online sales operations, including ownership of product presentation, site performance, digital merchandising, and customer-facing e‑commerce functions. This role ensures a seamless online shopping experience that drives conversion, supports brand positioning, and maximizes online revenue. We also expect a highly creative and execution‑driven Content Creator to lead short‑form video production across TikTok and Instagram, actively engaging with our community and shaping early‑stage customer experience. This role sits at the intersection of content, community, and conversion, turning attention into engagement and ultimately into purchase intent. Key Responsibilities Own day‑to‑day operations of the brand website, including product listings, content, pricing, and inventory alignment Ensure accurate and timely product information through close partnership with Product Development and internal teams Lead PDP execution, driving content quality and ongoing conversion optimization Drive SEO strategy to increase organic visibility and traffic Own and optimize the Shopify platform, including backend management, integrations, and site performance Oversee customer inquiries to ensure a responsive, brand‑aligned experience Manage membership and CRM operations, including user accounts and loyalty programs Execute online‑exclusive launches and digital campaigns Analyze site performance and implement actions to improve conversion, sales, and user experience Partner with Brand Experience Marketing on promotions and launches; collaborate cross‑functionally to ensure seamless execution Plan, create, and publish daily short‑form content (TikTok, Reels) Develop UGC‑style content, product demos, and trend‑based videos Identify and execute viral content formats relevant to beauty audiences Manage creator collaborations and UGC sourcing Engage with comments, DMs, and community conversations (CX touchpoint) Translate customer feedback into content ideas and product insights Support in‑person events, activations, and content capture Collaborate with Growth team to align content with conversion strategy Required Qualifications Proven experience in e‑commerce operations or digital retail management Hands‑on experience with Shopify, including site management, product setup, and app ecosystem Strong understanding of website CMS, product merchandising, and online retail workflows Knowledge of SEO best practices and performance optimization Experience managing PDP content and driving conversion optimization strategies Familiarity with CRM, membership systems, and customer service operations Strong organizational and communication skills Ability to work in a fast‑paced, cross‑functional environment 2–5 years experience in TikTok / social content creation (beauty preferred) Strong understanding of TikTok algorithm, trends, and content formats Ability to shoot, edit, and publish high‑quality videos independently Deep understanding of Gen Z / beauty consumer behavior Benefits Premium Medical Insurance Coverage 401(k) Savings Plan Paid Time Off (PTO) based on seniority Paid Holidays Additional Workplace Offerings (subject to change or eligibility) Annual Bonus Plan Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room Summer Fridays Complimentary Gourmet Breakfast, Lunch, and Dinner Relocation Support for New Hires Work Anniversary Recognitions Congratulatory & Condolence Gifts Employee Referral Bonus Program License/Certification Reimbursements Corporate Employee Discounts Visa Sponsorships (100% paid by the company) i.e., New H‑1B, H‑1B Transfer, O‑1, and Green Card Commuter Support (Shuttle Bus Program and EZPass Support) Vehicle Perks Compensation The anticipated compensation range is 22.75 - 44.50 USD hourly. Actual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors. Equal Opportunity Employer Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the “Company”) is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. #J-18808-Ljbffr Dormont Manufacturing Co