Sr Performance Marketing Manager, Paid Digital

Current Employees of Happen Bank: Please apply via your internal Workday AccountHappen Bank (formerly LendingClub) is built around a simple purpose: to clear the way to help people turn intention into action, and action into financial progress. That means offering focused products, a frictionless mobile-first experience, and clear terms with no gotchas. Respect and fairness is part of our DNA, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community. Join us in using data, bold thinking, and a commitment to innovation to help clear the way for millions of Americans to achieve more.About the RoleHappen Bank is looking for a strategic, execution-focused Sr Performance Marketing Manager to drive customer acquisition and growth across Paid Search, Paid Social, and Display. Reporting to the Sr Director of Growth Marketing, you’ll own channel strategy and execution, use performance insights and experimentation to optimize investment, and identify opportunities to improve acquisition efficiency and business outcomes.You’ll partner closely with Analytics, Product, Legal, Operations, Finance, and external agencies to launch and optimize campaigns while bringing strong analytical judgment and hands-on digital marketing expertise to a fast-moving, regulated environment.What You'll DoOwn and manage Paid Search, Paid Social, and Display campaigns for Personal Loans, while partnering across Direct Mail, Partners/Affiliates, Email, and Online & Mobile Banking cross-sell initiatives with support from Performance Marketing Agency and Analytics teamsAnalyze and report on daily, weekly, and monthly channel trends and KPIs, identifying optimization opportunities and translating performance insights into recommendations that improve acquisition and business outcomesProvide strategic, data-driven recommendations to senior leadership based on channel performance, customer behavior, and business resultsLead ad creative and landing page experimentation, using testing and performance insights to continuously improve campaign effectiveness and conversionInfluence and partner with Legal, Product, Operations, Finance, and other internal teams to advance new channel initiatives and achieve critical business objectivesCollaborate with internal teams, external agencies, and partners to define timelines, align dependencies, and launch new campaigns and initiatives from ideation through executionUse AI tools to accelerate analysis, campaign development, experimentation, and optimization while maintaining strong judgment around accuracy, customer data, brand standards, and where human oversight matters mostAbout You6+ years of experience in growth marketing, performance marketing, digital marketing, or a related fieldBachelor's degree or higher, or equivalent combination of education and experienceDeep hands-on experience managing Paid Search, Paid Social, and Display campaigns with a focus on customer acquisition and measurable business outcomesExperience with digital advertising platforms such as Google Ads, Google DV360, The Trade Desk, Meta, and YouTubeStrong analytical skills with the ability to synthesize channel and customer data into meaningful insights, KPIs, and actionable recommendationsFamiliarity with marketing analytics platforms and marketing technology, including cookies, pixels, UTMs, and related measurement capabilitiesStrong ownership mindset with a sense of urgency and bias for action, including the ability to independently drive initiatives from planning through launch and optimizationExcellent communication and stakeholder management skills with the ability to influence internal and external partners and communicate recommendations effectively to senior leadersYou have hands-on experience using AI tools to accelerate your work and improve output quality, and you're comfortable sharing effective approaches with others while applying sound judgment around accuracy, customer data, brand standards, and where human oversight matters mostNice to HaveExperience working with or managing a Performance Marketing AgencyProficiency in SQL or similar analytical toolsWork Location San FranciscoThe above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role’s team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role’s success, and remote placement will not be considered. Happen Bank offers relocation, based on actual job level. Time Zone Requirements Local hours (PT,)While the position will primarily work local hours, Happen Bank is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.Travel Requirements As needed travel to Happen Bank offices and/or other locations, as needed. Compensation The target base salary range for this position is 156,000-180,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of Happen Bank's Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more. #LI-Hybrid#LI-JH1Happen Bank is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at View email address on click.appcast.io. Notice on AI Tool Use For select roles and locations, candidate interviews may be recorded, transcribed and summarized by tools such as artificial intelligence (AI) to assist our hiring managers with the application process.You will have the opportunity to opt out of recording, transcription, and summarization prior to any scheduled interviews. We will not discriminate against you if you choose to opt out.During the interview, we will collect the following categories of personal information from or about you: contact information, identifiers, professional and employment-related information, sensory information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment.We will only share your interview, transcription, or summary with persons whose expertise or technology is necessary to process your application, evaluate your fitness for a position, and administer or support the tool. We will not sell your personal information or disclose it to any third party for their marketing purposes. For more information about how we will handle your personal information, please refer to our Privacy Disclosure.We will delete any recording of your interview promptly but in no event later than 30 days after making a hiring decision.SummaryLocation: San Francisco, CAType: Full time