Sr Manager, Product Marketing

Senior Manager, Product Marketing — Strategic Partnerships + New ServicesAbout the RoleAs Senior Manager, Product Marketing, you will lead go-to-market strategy and marketing activation for an integrated value proposition and set of complementary services designed to support home buyers, sellers, and real estate professionals.This role sits at the intersection of product, partnerships, and growth, translating complex partner capabilities into clear value propositions, compelling narratives, build cross-sell marketing plans, and drive adoption through coordinated launches and ongoing optimization.This role is focused on marketing strategy and activation — from early concept and testing through national launch, scaling, and growth, you will partner with service owners to drive uptake, learning from results, and continuously improving performance.This is an ideal role for a senior product marketer who thrives in ambiguity, enjoys building from zero to one, and knows how to rigorously test, learn, and iterate before scaling.What You'll DoLead go-to-market strategy for a portfolio of complementary services, shaping how they are positioned, packaged, and marketed together to deliver a clear, integrated value propositionPartner with Product and Strategic Partnerships to translate service capabilities into compelling messaging for buyers, sellers, and real estate professionalsBuild and execute marketing and activation plans that drive awareness, cross-sell, and adoption across channelsCollaborate with business owners to define success metrics and iterate marketing approaches based on performance and customer feedbackLead national launches, ensuring messaging, timing, and enablement are aligned across stakeholdersDevelop sales and field enablement materials (talk tracks, pitch decks, FAQs, training) to support confident adoptionConduct market, customer, and competitive analysis to inform positioning and prioritizationServe as a cross-functional connector, aligning Product, Partnerships, Marketing, Sales, Operations, and AnalyticsDefine and monitor success metrics post-launch (adoption, engagement, conversion) and partner with Analytics to surface insightsContinuously refine messaging, segmentation, and activation strategies based on performance dataWhat You Bring7–10+ years of experience in product marketing, GTM strategy, or growth marketing, with experience launching new products or services. No real estate experience required.Proven success leading new offerings from concept through scale. Cross-selling marketing or experience working with complex products is a plusStrong strategic thinking paired with hands-on execution — comfortable writing positioning frameworks and building the launch deck yourselfExperience collaborating closely with Product, Partnerships/BD, Sales, and Ops in complex, cross-functional environmentsAnalytical mindset with the ability to define success metrics, interpret data, and turn insights into actionExceptional written and verbal communication — able to distill complexity into clear, compelling narrativesHigh sense of ownership, comfort with ambiguity, and bias toward testing, learning, and iterating quicklyExperience in home services, SaaS platforms, marketplaces, services-led or ecosystem-based products and businessesExperience marketing to multiple audiences (e.g., internal field teams and end consumers)About UsAnywhere Integrated Services is a driving force in the title and settlement services industry. Anywhere Integrated Servicesis national in scope, but each of its companies are locally staffed, with a wealth of experience in settlement services. We operate in 49 states as well as the District of Columbia, and provide closing services in all 50. Anywhere Integrated Servicesis a subsidiary of Anywhere Real Estate. Anywhere Real Estate is a publicly traded company and a global provider of real estate services. It franchises and owns several of the industry's leading real estate brands and brokerages.Anywhere Integrated Services' Family of Companies operate more than 40 distinct company and brand names throughout the United States such as Title One (ID), Sunbelt Title (FL), Equity Title (CA), Texas American Title Company (TX), Market Street Settlement Group (NH/ME), Mid-Atlantic Settlement (MD), Burnet Title (MN / IL / WI) and U.S. Title (MO).At Anywhere, we are empowering everyone's next move – your career included.What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report.We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:Great Place to WorkForbes World's Best EmployersNewsweek World's Most Trustworthy CompaniesEthisphere World's Most Ethical CompaniesJob InfoJob Identification 4016Job Category Marketing and CommunicationsPosting Date 04/03/2026, 04:53 PMLocations US Remote Address 1, US Remote City, US Remote State, 00000, US (Remote)Job Shift DayBrand Anywhere Integrated ServicesPlease Note At Anywhere, compensation varies by knowledge, skills, and experience. Bonuses, incentives and benefits, depend on the positionJ-18808-Ljbffr