Sr Director Growth Marketing

Rightworks offers the only intelligent cloud purpose-built for accounting firms and professionals. Backed by award-winning support, our fully managed Security, IT, and applications ensure customers have secure, reliable, on-demand access to their technology. We provide a curated software ecosystem that simplifies the complexity of running an accounting firm or small business, supported by a community of thought leaders, peer networks, and educational resources. Our success is made possible by leveraging decades of specialized experience in leading accounting firms, SMBs and technology companies. Thousands of Firms and SMBs count on us to run their business every day.

We have a great team, we’re growing fast and have a winning culture based on innovation, teamwork, and mutual respect.

This is a hybrid position, with 3 days per week (Tuesday/Wednesday/Thursday) in our Nashua, NH headquarters.  

Job Overview
The Senior Director of Growth Marketing is responsible for driving ongoing optimization of the company’s business growth through full-funnel marketing across our Accounting Firm and SMB market segments. This leader will lead a performance-driven team and own the strategic planning, execution, optimization, and measurement of programs across all demand sources, delivering clear lead generation (MQL, SQL, etc.) and pipeline outcomes aligned with annual revenue targets. The role includes ownership of the website and digital experience, along with a strong command of the marketing technology stack and integrated sales and marketing KPIs to continuously improve performance across the funnel.
Reporting to the Chief Marketing Officer, this individual must have deep experience orchestrating end-to-end campaigns across all stages of the buyer journey—from brand awareness and demand generation through conversion optimization and customer marketing—ensuring alignment to segment-specific needs and driving measurable impact on pipeline and revenue.
This is a hybrid position with the potential to work up to 3 days per week at our Nashua, NH headquarters, depending on location.

Responsibilities
•    Drive full-funnel demand generation across Accounting Firm and SMB segments, with a focus on increasing high-quality, ICP-aligned pipeline and improving conversion at every stage.
•    Own the development and execution of a comprehensive growth plan and budget across all channels (website, paid digital, social, email, events, video, and content) with clear accountability to pipeline and revenue targets.
•    Own and optimize the website as a primary revenue-driving channel, including conversion rate optimization, personalization, testing, and digital experience performance.
•    Establish and manage KPIs tied to pipeline, bookings, conversion rates, CAC, and funnel velocity; deliver consistent, transparent reporting on performance and impact.
•    Build, launch, and scale demand programs that generate measurable pipeline, with a bias toward direct response and efficient revenue acquisition.
•    Lead data-driven optimization across all channels, including paid media (Google, Bing), paid social, programmatic, ABM, SEO, webinars, and events.
•    Partner closely with Marketing Operations to ensure tight integration between marketing and sales systems (e.g., Salesforce, Marketo), including lead scoring, routing, attribution, and funnel tracking.
•    Continuously improve lead quality, conversion rates, and speed to revenue through testing, segmentation, and optimization of forms, landing pages, chat, and nurture flows.
•    Identify and deploy new growth levers and digital engagement strategies, staying ahead of emerging channels, technologies, and tactics that drive measurable performance gains.
•    Build and lead a high-performing growth team with a strong culture of accountability, execution, and continuous improvement.
•    Partner with Sales, Product, Product Marketing, and Customer Success to ensure alignment on pipeline targets, ICP definition, messaging, and conversion goals.
•    Partner with SDRs to ensure lead quality, prioritization, and lead-to-speed conversion into pipeline.
•    Evaluate and optimize the marketing technology stack to ensure scalability, efficiency, and clear visibility into performance across the funnel.
•    Strengthen market credibility and conversion through customer proof, including case studies, third-party reviews, and reputation management.
•    Drive engagement with modern digital experiences, leveraging platforms such as Navattic, Uberflip, and Outgrow to enhance buyer interactions and conversions.
•    Leverage SEO and performance tools, including SEMrush, to drive efficient, scalable acquisition.
Requirements 
•    10+ years in B2B SaaS growth, demand generation, or digital marketing with a consistent track record of driving pipeline and revenue
•    Proven ability to build and scale full-funnel programs that generate high-quality, ICP-aligned pipeline and improve conversion rates
•    Strong expertise in website optimization, CRO, SEO, and digital experience performance as key drivers of pipeline growth
•    Deep understanding of performance marketing across channels (paid media, ABM, lifecycle), including leveraging qualified accounts and intent signals to prioritize and accelerate pipeline
•    Strong command of marketing and sales tech stack, including Salesforce, Pardot, GA4, and analytics tools (e.g., Power BI, Tableau)
•    Experience in SMB and/or vertical markets, such as accounting or professional services preferred
•    Track record of building and leading high-performing teams and managing agencies to deliver measurable results
•    Strong understanding of data privacy and compliance (e.g., GDPR, CCPA)
•    Highly analytical, with the ability to translate data into actionable insights that improve pipeline performance
•    Confident communicator with experience presenting performance, insights, and strategy to executive stakeholders

Eligibility Requirements
•    This role is open to US Citizens or permanent residents authorized to work in the United States. Rightworks LLC is unable to offer visa sponsorship. 
•    Due to specific state regulations, we are unable to accept applications from residents of California, Hawaii, or Alaska. 
•    Relocation will not be offered for this position.

Compensation
Our Compensation range for this role is $200,000 to $260,000 annually and is determined by factors such as relevant experience, skills, and internal equity.

Benefits
To provide best-in-class solutions, we need a best-in-class team. We offer competitive salaries to recruit the best talent. We provide company-paid short and long-term disability insurance, life insurance and a generous 401K match. We offer highly affordable medical, dental, vision coverage, and many other valuable benefits. We offer flexible PTO, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing paid volunteer time off. We are proud to be an Equal Opportunity Employer!

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the employer.