Marketing Communications Specialist

Communications Manager About GO Project The GO Project ("GO") helps New York City public school students thrive in the earliest stages of their education through year-round academic, social-emotional, and family support. Since 1968, GO’s academic support programming has equipped thousands of children with the confidence and skills needed to make academic gains, enroll in high-performing middle and high schools, graduate on time, and achieve college success. By harnessing New York’s physical, financial, and intellectual resources, GO has grown from a group of volunteers serving 30 students on the Lower East Side into a $3.9 million organization creating equal opportunity for more than 800 students citywide. Reporting directly to the Chief Development Officer (CDO), the Communications Manager will join a dynamic team of four to promote awareness and engagement with GO Project’s work and help raise more than $3.9 million annually from individuals, events, foundations, and corporations. The Communications Manager will work closely with the CDO to develop and implement a comprehensive communications strategy; oversee day-to-day organizational communications, marketing initiatives, and social media; and support communications-related fundraising efforts. KEY RESPONSIBILITIES Work with the CDO to develop and execute a communications strategy aligned with GO’s broader organizational and fundraising strategy and goals. Manage and update annual communications calendar. Develop a content bank of stories through visits to program sites and interviews of students, caregivers, teachers, school leaders, and school partners on a regular basis. Create all organizational collateral, with support of outside consultant graphic designer as needed, including annual report, one-pagers, slide decks, brochures, and signage. Manage all social media accounts and create compelling social media content, including documenting timely activities through photos or video, scheduling posts, and increasing social media engagement and presence. Develop email newsletters for donors and general audiences. Write organizational key messages, talking points, speeches/remarks, and other presentations. Serve as project manager for production and editing of outsourced professional videos, including key messages and scripts and identification of families and staff to feature. Manage and update organizational website with timely and engaging content. Develop press contact list and story pitches for ongoing media engagement opportunities. Support event-specific communications strategy and materials, especially for annual Spring Benefit and Fall Cocktail Party. The ideal candidate will also exemplify GO Project’s Core Values (ASPIRE). Learn more on our website here: QUALIFICATIONS A successful candidate has at least 3 years of experience in nonprofit communications and demonstrates a combination of the following attributes: Excellent written and verbal communication skills and the ability to listen, question, and synthesize information in a compelling manner for different internal and external audiences across a variety of styles and formats (e.g. newsletters, social media, reports). Demonstrable knowledge of engagement metrics and evaluating user behavior to enhance audience reach on social media, websites, and newsletters. Strong interpersonal skills and ability to easily communicate with internal and external stakeholders, including students, families, volunteers, donors, and others. Proficiency with design software (i.e., Canva), digital communication platforms (i.e. Constant Contact), and social media management platforms (Instagram, Facebook, Twitter/X, LinkedIn, and YouTube). Experience developing and maintaining website content; knowledge of WordPress a plus. Flexible and adaptable style with the ability to work independently and as a team player, to take initiative, and to manage multiple tasks and projects. Strong follow-through with the proven ability to set and meet deadlines and benchmarks. Proficient knowledge of Microsoft Office and Google Suite. Strong belief in GO Project’s mission and commitment to educational equity. Holding an advanced degree is preferred. Salary and Benefits Salary range is $70,000 - $75,000 based on experience. Benefits include medical, dental, vision, life insurance and long-term disability. GO Project provides four weeks annual paid vacation and paid holidays. Retirement plan contribution match is in effect after one year. Commitment This is a full-time position, 35 hours per week, with occasional weekends and evenings for meetings and special events. This position is hybrid, with two days in our lower Manhattan office and three days remote. GO Project is an equal opportunity employer and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law. #J-18808-Ljbffr