VP Digital Marketing

Closing Date: Friday 12th June 2026

Fueled by bold ambition

 

As the VP of Digital Marketing, you will lead a high-performing team in creating world-class digital experiences for fans, sponsors, and partners. You will set the strategic direction for all digital initiatives, combining creativity, analytics, and performance marketing to deliver measurable growth.

• Develop and execute the team’s global digital marketing strategy across social media, content, SEO/SEM, email and emerging platforms
• Lead a multidisciplinary team of digital marketers, content creators, designers and analysts working closely with our Creative team
• Oversee the production of engaging, high-quality digital content aligned with brand values and sporting objectives driving both digital and social marketing forward, building and growing our fanbase.
• Drive fan engagement and commercial growth through innovative digital campaigns
• Collaborate closely with commercial, PR, and technical teams to integrate digital strategies into broader team objectives
• Analyze performance metrics, optimize campaigns and report on ROI to senior stakeholders.
• Stay ahead of industry trends, digital technologies and competitive strategies to maintain our leading edge  

Requirements

What do we need from you?

• Proven experience in senior digital marketing roles, driving fan acquisition, running social accounts, building fan bases, preferably within sports, entertainment, or high-performance industries
• Exceptional leadership and team management skills
• Strong understanding of global social media platforms, digital analytics, content marketing and paid media
• Creativity combined with a data-driven mindset
• Passion for motorsport and an understanding of the Formula 1® ecosystem is highly desirable
• Excellent communication and stakeholder management abilities
• Experience managing high-profile campaigns and delivering results under tight deadlines

A team like no other.

The Cadillac Formula 1® Team challenges conventions and redefines success through bold ambition, cutting-edge innovation, and an unwavering commitment to precision and excellence—on and off the track. This includes offering industry-leading pension, generous time off and, as part of a global brand, huge potential for career development.

P lease note: Successful candidates must either be a U.S. Person (defined by U.S. law as U.S. citizen, U.S. permanent resident, asylee, or refugee) or a non-U.S. Person who is eligible to obtain any required export control authorization.

As an equal opportunities employer, we are committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy or maternity, race or ethnicity, religion or belief, gender identity or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply.

At The Cadillac Formula 1® Team, all Team Members are expected to actively support and uphold our policies and procedures, including those focused on Environmental responsibility, Sustainability initiatives, Inclusion and Health and Safety practices.

Please note that additional security checks may be required as part of the recruitment process. This may include a background check covering a minimum of the past five years and a criminal record check.