Associate Director, Data Science and Analytics

Role Description

We are seeking a strategic, client-facing Associate Director to lead media analytics and measurement. This role is responsible for turning data into clear, actionable insights that drive campaign optimization, media investment decisions, and future planning.

The Associate Director partners closely with Media, Strategy, and Client teams to ensure analytics moves beyond reporting to inform performance and shape growth strategy, while advancing automation and scalable measurement frameworks.

Responsibilities

• Lead end-to-end media analytics and measurement strategy across campaigns
• Translate performance data into actionable insights that drive optimization
• Develop measurement frameworks and learning agendas aligned to goals
• Deliver audience, competitive, and cross-channel insights to inform strategy
• Ensure dashboards and outputs are polished, intuitive, and decision-ready
• Mentor team members to elevate work from reporting to insight generation

Core Capabilities (Strategy, Analytics & Tools)

• Leads insight-driven measurement strategies tied to business outcomes
• Identifies key performance drivers, gaps, and growth opportunities across campaigns
• Develops and operationalizes measurement frameworks connecting media, audience, and business KPIs
• Synthesizes cross-channel data into clear insights that inform optimization and planning
• Leverages tools (CM360, Meta, Adobe/GA4, Tableau/Looker, GCP, Funnel.io) to generate insights at scale
• Uses automation to reduce manual reporting and accelerate speed-to-insight
• Applies advanced methods (testing, attribution, MMM) when needed to solve key business questions
• Ensures strong data quality, taxonomy, and governance

Communication & Client Leadership

• Translates complex data into clear, concise insights that drive action
• Leads client conversations focused on implications, tradeoffs, and next steps—not reporting
• Delivers polished, executive-ready storytelling and presentations
• Acts as a trusted advisor to clients, shaping strategy through data-informed recommendations
• Brings proactive insights, trends, and opportunities to clients and internal teams
• Aligns analytics with media and strategy to ensure insights translate into action
• Coaches team members to elevate deliverables from data output to strategic recommendations

Qualifications

• 7+ years of experience in media analytics, marketing analytics, or data science, preferably within a digital or paid media environment
• Strong expertise in paid media measurement, KPIs, and performance optimization across channels
• Proven ability to translate data into clear insights and actionable recommendations that influence business decisions
• Experience developing measurement frameworks, learning agendas, and performance strategies
• Advanced proficiency with analytics and visualization tools (e.g., Adobe Analytics, GA4, Tableau, Looker)
• Experience with data transformation, automation, and pipeline tools (e.g., SQL, GCP, Funnel.io)
• Strong communication and storytelling skills with experience presenting to senior partners or clients
• Ability to lead projects and mentor teams, ensuring delivery of high-quality, data-driven outputs

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere
• Business Resource Groups that support multiple affinities and alliances