Digital Content Specialist

Text "2633" to View phone number on hbtbank.hrmdirect.com to apply.

Wage Range: Min: $54,153, Mid: $66,561, Max: $78,969

A Brief Overview

The Digital Content Specialist aligns website content, user experience (UX), and technical best practices to improve discoverability, engagement, and conversion while maintaining a clear, consistent brand voice.

What you will do

• Manage day-to-day website operations, including creating and editing pages, maintaining site structure and navigation, archiving outdated content, and ensuring on-page optimization, accessibility, and brand consistency.
• Develop, edit, and proof content for web pages and resource articles ensuring accuracy, relevance, and alignment with brand guidelines, user intent, and channel best practices.
• Analyze traffic, engagement, and conversion data to identify opportunities; test and refine content and SEO/GEO tactics.
• Conduct keyword research, implement on-page and technical SEO best practices (e.g., metadata, internal linking, page speed, indexing, broken links), and use analytics/SEO tools to monitor performance, report insights, and recommend improvements.
• Receive and complete website maintenance tickets, with content-first strategy.
• Work closely with marketing automation specialist and social media specialist to ensure consistency across digital channels.

Other Qualifications/Requirements

• Ability to create and publish website content using WordPress.
• Strong writing, editing, and proofing skills using AP style.
• Familiarity with Google Analytics and an understanding of analytics and emerging technology.
• Ability to use SEO tools to identify content to be improved.
• Stay current with industry trends, search algorithm updates, and new technologies to continuously enhance performance.
• Bachelor’s Degree Marketing, Communication, Web Design and minimum 2 years website management including SEO, Google Analytics, and content management systems preferred or equivalent combination of education and experience.
• Minimum 2 years creating engaging digital content across multiple platforms preferred or equivalent combination of education and experience.

Who We Are

Heartland Bank and Trust Company is headquartered in Bloomington, Illinois. With 70+ locations throughout Illinois and Eastern Iowa, Heartland continues to grow and is committed to preserving strong ties to our communities, customers, employees, and shareholders.

Heartland Bank’s mission is to “create value for the customer, earn a profit for the Bank, and have fun doing it!” At Heartland, employees have the opportunity to make a difference every day.

What We Offer

At Heartland Bank, we offer a competitive benefits package to provide you with peace of mind. Click here to learn more about what benefits we have to offer.

Physical Demands

• Regularly: Sitting, Feeling/Touching, Talking, Hearing, Vision - close peripheral, depth
• Frequently: Standing, Walking, Grasping/Reaching - with arms and hands, Repetitive Motions
• Occasionally: Climbing and/or Balancing, Stooping, Kneeling, Crouching, and/or Crawling, Lifting (30 lbs.)

Equal Opportunities and Accommodations Statement

Heartland Bank is deeply committed to creating a workplace where inclusion is not only valued but prioritized. We’re proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, disability, age, or any other non-merit based or legally protected grounds.

Salary Disclaimer

The salary range represents the range of possible compensation at the time of posting. Heartland Bank considers several factors when extending an offer, including but not limited to, the role and associated responsibilities, a candidate’s work experience, education/training, key skills, and internal equity.

The salary range minimum, midpoint, and maximum listed above represent a full range of career compensation growth over time in this position and pay grade. Starting pay typically starts between minimum and midpoint upon hire. The Bank offers compensation growth opportunities within its career architecture.