Paid Media Strategist

About the job Paid Media Strategist


Paid Media Strategist

YAMU Media | Fully Remote

YAMU Media is hiring an additional Paid Media Strategist to join our team. This role is fully remote and open to candidates worldwide. Please read this description fully and follow the application instructions at the bottom carefully.

About the Role

We are looking for a Paid Media Strategist who treats paid media as one part of a larger growth system. The strongest people we have hired did not just run ads. They thought about the offer, the creative, the funnel, and the customer journey end to end, and they used paid media as the lever to bring it all to life. They were also sharp with the numbers, able to look at an account that was slipping and work out why before reaching for a fix.

Our clients are a genuine mix: B2B SaaS, ecommerce, and local businesses, mostly companies between $1M and $20M in ARR. You will own multiple accounts across that range, so being able to move between a lead-gen funnel and an ecommerce account matters.

We are also at a moment where AI is meaningfully reshaping how paid media is planned, executed, and measured. From Performance Max and Demand Gen on Google, to Andromeda on Meta, to AI Overviews and LLM-driven discovery on the search side, the strategist who wins in the next 24 months will be the one who has restructured their workflow around AI rather than treating it as a sidekick.

This role is for someone who is excited by all of that: full-funnel thinking, rigorous diagnosis, and AI-native execution. We want a strategist who is curious, thoughtful, and willing to challenge convention when the situation calls for it.

How YAMU Operates

Before we get into the role itself, it is worth understanding how we work, because the role only makes sense in the context of our culture. We are a fast-paced, fully remote demand-generation agency. We are small enough that every person on the team has a visible impact, and we are growing fast enough that there is real room to step up. A few things define how we operate:

Extreme ownership When a project is yours, you drive it from start to finish. You raise your hand when you need help, you communicate proactively when something is off, and you do not wait to be told what to do. Excuses do not move work forward; you do.

Willingness to work against the grain Our best results have come from campaigns where we put the textbook aside and tried something different. We respect experience, but we also expect our strategists to be willing to throw out what they have learned when the situation calls for it. Outside-the-box thinking is the standard here, not a bonus.

Honest, open, and collaborative. Everyone has a seat at the table. Disagreement is welcome when it is thoughtful and well-reasoned, and we expect our strategists to push back on us, on each other, and on clients when they see something the rest of us are missing. You will also be working closely with design, creative, content, and web development. Your job is not to throw briefs over a wall; it is to bring the right people into the conversation early and ship better work because of it.

Continuous learning The platforms, the AI tools, and the strategies are all moving fast. We expect everyone on the team to stay current, share what they are learning, and bring new ideas back to the group regularly. We invest in people who invest in themselves.

Performance and growth from within. Performance is reviewed regularly, salaries are uncapped, and there is a clear path to leadership for the people who earn it. We promote internally wherever we can. Keeping check on the crucial metrics like CAC, ROAS, MER, CPL.

Key Responsibilities

Three things matter most to us, and we have put them first on purpose. One, staying genuinely on top of how these platforms and their backend AI work and keep changing. Two, creative thinking. Three, real analytical depth. The rest of the role supports those three. We are not hiring a creative who avoids the data, or an analyst who cannot brief a hook.

Platform and Algorithm Fluency

This is the one we care about most. The platforms and their AI-driven backends are changing faster than ever, and the strategist who wins is the one who sees it happening and adapts first.

• Stay genuinely current on how Google, LinkedIn, and Meta's AI systems work and keep shifting, including Performance Max, Demand Gen, Andromeda, and signal-led delivery, and what each change means for how we build and win campaigns.
• Read the dashboard as a live system, not a static report. Notice when the platform's own algorithm has changed delivery, learning, or attribution, and adjust before it costs the account.
• Hold a real point of view on where the platforms are heading: less manual keyword control, more signal- and creative-led targeting, the shift toward LLM-driven discovery, and bring that into how we run accounts.

Creative Strategy

Creative is the primary lever on most platforms, especially Meta, and we expect you to treat it that way.

• Have a clear point of view on what is working right now: the hooks, angles, and formats that are landing on each platform this quarter, not last year.
• Think hard about how the offer and the creative are presented, not only what is said. The same offer framed two ways performs very differently, and that framing is your job.
• Develop creative angles grounded in real customer insight, not generic templates, and brief hooks, scripts, statistics, and videos tied to a clear strategic point of view.
• Run structured creative testing rather than launching variations at random, and push for better when work is not earning its spend.

Data and Analytical Depth

We do not want someone who reads the dashboard and stops there. We want someone who asks why and keeps asking until the number makes sense.

• When a metric moves, work out the actual cause. A rising CPL could be a CTR drop, a CVR drop, a CPC or auction shift, worse lead quality, or a broken tracking event, and each one points to a completely different fix.
• Read the numbers in relation to each other, never in isolation. Rising CTR with falling conversions is a creative-to-landing-page mismatch, not a win. The real story is almost always in how the metrics connect.
• Understand what the data is actually telling you versus what it looks like at a glance, and separate a genuine trend from a noisy week before acting on it.
• Quantify the impact and prioritise. Know which problem is costing the most money and worth fixing first, versus what is small enough to leave alone.
• Trace a number backwards through the funnel to its root cause, and forward to what it means for pipeline, revenue, and the client's business.
• Form a clear hypothesis about what is happening, then design the test that proves or kills it.
• Build reports from scratch that surface what is actually going on and lead to a clear recommendation and the next test, not just exported platform dashboards.

Strategy: Offer, Funnel, and Backend Thinking

• Understand the client's offer, pricing, and value proposition well enough to recognise when the offer itself is the bottleneck, and bring that to the table.
• Map the full funnel from ad to landing page to form to CRM to sales handoff, and help identify where the real leaks are.
• Reason about unit economics like CAC, LTV, and payback, and whether a campaign is actually working for the business, not just the dashboard.
• Brief improvements to the landing page, lead form, and downstream flows with evidence, working with our web and CRO teams.

Media Buying and Account Management

The platform craft still matters and we expect it to be excellent.

• Own multiple ad accounts across Google, Meta, LinkedIn, and where relevant YouTube, Instagram, and TikTok.
• Maintain accurate conversion and event tracking across HubSpot, Meta, Google Ads, GA4, and LinkedIn, using tools like Google Tag Manager.
• Build campaign structures from scratch when needed, with clear strategic logic behind every choice.
• Optimise for performance and ROI, spot risks early, and act on them before they become problems.
• Keep clients and the internal team in the loop on what is happening in the account, flagging changes and risks proactively rather than waiting to be asked.

AI in Your Own Workflow

Beyond understanding the platforms' AI, we expect you to use AI tools deliberately in your own work.

• Restructure your workflow around AI so you are meaningfully more productive and more creative than a strategist who is not using it.
• Use AI across research, audience insight, creative ideation, competitor intelligence, data analysis, and reporting.
• Write a small script or build a small automation when it saves hours of manual work, rather than absorbing the manual work.

Communication and Reporting

• Hold strong, calm, well-prepared client conversations, including the hard ones, and manage expectations with care.
• Write briefs that other people on the team can act on without follow-up questions.

Requirements

These are the must-haves.

• 4+ years of proven experience as a PPC Specialist or Media Buyer.
• Familiarity with attribution models (first-click, last-click, linear) and a clear point of view on when each misleads you.
• Can articulate the difference between platform-reported ROAS and blended/true ROAS, and knows when to use each.
• Comfortable moving from raw data to a diagnosis to a recommended next test, without needing someone else to interpret it for you.
• Professional certification in Google Ads and Meta Ads, and comfort owning and scaling larger accounts across multiple clients.
• Strong hands-on use of LLMs and AI tools in your daily work, across research, analysis, creative, and automation, with a clear point of view on how AI is reshaping paid media and a habit of staying current as the platforms change.
• Solid creative instinct. You can shape angles, hooks, and how an offer is presented, and you know what is working on each platform right now.
• Real campaign execution craft. You build and run campaigns from scratch across the core stack (Google Ads, Meta, LinkedIn, GA4, Google Tag Manager, HubSpot or a comparable CRM) with accurate conversion tracking you can defend.
• Strong analytical skills. You take raw account data, diagnose what is actually happening, and turn it into a recommended next test, including a real point of view on attribution and when it misleads you.
• Fluency with the marketing and research tool stack: SEMrush or Ahrefs, Google Trends, Google Keyword Planner, and Meta Ad Library.
• Excellent written and verbal English, with a focus on clarity, professionalism, and persuasiveness.

Your Attributes

• You take extreme ownership and see projects through to completion without needing to be chased.
• You are a thoughtful challenger. You ask the questions other people are not asking, and you disagree when you have a good reason.
• Customer-driven mindset: you see everything through the lens of our client's target customer.
• Sales-driven mindset: you focus on driving qualified leads and pipeline, not just dashboard metrics.
• Entrepreneurial instincts: a proactive self-starter with a solution-oriented attitude.
• You solicit feedback and give it the same way, and you adapt fast in a high-growth environment.

What We Offer

• Fully Remote work
• EST business hours - client and team meetings happen during this window, and outside of that you manage your own time.
• Unlimited time off - we don't track vacation days. As long as the work is getting done and your team is in the loop, you take the time you need. We trust our people to manage their own energy.
• Become part of a team of smart, open-minded people with individual qualities
• You'll be a part of a rapidly growing company, with plentiful opportunities to grow into leadership roles. And you'll face a steep learning curve & daily data science, technological, and business challenges.
• Work-Life Balance: We understand the importance of balancing work with personal life and offer supportive, flexible work arrangements to help you maintain a healthy work-life balance. We don't clock in or clock out; we work based on performance, not hours.
• Yamu Media provides a start-up environment and culture; fast-paced and agile with quick decision-making. It's an honest and open environment where team members at all levels can make a difference and have a say.
• We believe in life-long learning and supporting the development of our team. We are committed to internal promotions, offering clear pathways for advancements as your skills are developed and experience is gained.

Salary

Negotiable based on experience , with a three-month trial period. Salaries at YAMU are uncapped and are reviewed periodically based on performance and market conditions.


About YAMU

We are a demand-generation agency that helps companies between $1 million and $20 million in ARR scale online. To learn more about us and our approach, please visit our E-Book and our website at yamumedia.com.

If you are a dedicated, forward-thinking professional with a strong work ethic, a sense of extreme ownership, and the ability to drive results through proactive problem-solving and clear communication, we would love to hear from you.