Driver Growth Manager

About 8Fleet 8Fleet is a rapidly growing LA-based technology and logistics startup building the operational infrastructure for both autonomous and non-autonomous rideshare fleets. We are expanding quickly, and we need a Growth Marketing Manager to help grow our driver population as we scale. Role Overview We are looking for a world-class Growth Marketer who is hungry to help scale 8Fleet to the next phase of our journey. You will own the end-to-end lifecycle for the ecosystem, with a focus on top-of-funnel acquisition and conversion. You will need strong growth marketing foundations, an aptitude for building AI-enabled tech stacks, and the agility to plan and execute high-priority projects with relentless drive. Key Responsibilities Develop and execute a comprehensive demand generation strategy encompassing paid acquisition, SEO, and lifecycle marketing to drive measurable growth of our driver base. Manage paid advertising budgets, tools, and resources to continuously improve marketing ROI. Identify target audiences and develop marketing plans with specific objectives across various channels and segments to drive quality inbound lead flow. Build automation using next-gen tools to build, enrich, and score a pipeline of our target ICPs. Utilize creative problem-solving and data-driven insights to optimize marketing strategies. Qualifications 3+ years of experience, including work in marketing at a high-growth startup. Strong understanding of digital marketing channels, including paid acquisition (Indeed, LinkedIn, Meta, Google Ads), SEO, and social media marketing. Experience with lifecycle marketing and CRM platforms such as HubSpot and Salesforce to optimize acquisition and engagement strategies. Ownership of reporting and insights across GTM performance, attribution, and ROI of campaigns. Data-driven mindset with an out-of-the-box approach to idea generation and execution. Ability to work independently and collaboratively as part of a team while managing multiple priorities in a fast-paced environment. Not afraid to work hard, work smart, and lead the growth of this rocketship. Compensation Base Salary Range: $110k–$130k per year. Additional annual bonus and strong stock option award. Base Pay Range $110,000–$130,000 per year Equal Opportunity Employer 8Fleet is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Disclaimer This job description may be updated at any time without prior notice. #J-18808-Ljbffr 8Fleet