Local Sales Manager (Yakima)

Local Sales Manager

Apple Valley News Now & Phase 3 Digital | Yakima, WA | Onsite

About Us

Apple Valley News Now and Phase 3 Digital are part of the Morgan Murphy Media family — family-owned, people-first, and operating continuously since 1890. In the Yakima/Tri-Cities market, we help local businesses grow through high-impact storytelling and performance-driven marketing across broadcast, streaming/CTV, web, and social.

About This Opportunity

We're looking for an experienced media sales leader based in our Yakima bureau to lead a high-performing local sales team. This is a seller-coach role — someone who grows revenue through strong fundamentals (new business development, account strategy, inventory/rate management) combined with modern, integrated TV + digital selling, data-informed proposals, and measurable outcomes.

What You'll Do

• Recruit, coach, and develop a team of Account Executives focused on solution-selling and strong client relationships
• Set clear expectations, drive activity, and build a culture of accountability and continuous improvement
• Partner with the General Sales Manager on revenue strategy, forecasting, and go-to-market priorities
• Lead integrated sales planning across linear TV, streaming/CTV, owned-and-operated digital, and Phase 3 Digital services, including audience targeting and performance reporting
• Join sales calls and ride-alongs, coaching reps in the field
• Support inventory and pricing strategy — ratings, avails, pacing, yield
• Identify new categories and key accounts, and build a plan for your team to win them

What Success Looks Like

• A coached, motivated team consistently hitting activity, pipeline, and revenue goals
• Growth in new local advertisers and deeper share of wallet with existing accounts
• More integrated proposals connecting brand storytelling with measurable digital performance
• Strong forecasting discipline and disciplined inventory management that protects rate integrity

What We're Looking For

• 3+ years of success in media sales and/or digital marketing sales; leadership experience strongly preferred
• Experience building multi-platform solutions (TV + streaming/CTV + digital) and communicating value to local decision makers
• A coaching/teaching mindset — comfortable developing talent through consistent feedback and fieldwork
• Strong business acumen: account management, pricing, and inventory/rate strategy
• Comfort with modern sales tools — CRM discipline, pipeline management, performance reporting
• A collaborative, community-minded approach

Why This Role

• Sell the full modern toolkit: premium local video, streaming/CTV, and targeted digital
• Leverage premium regional sports partnerships — Apple Valley News Now is the official regional partner for the Seattle Kraken and Seattle Mariners
• Lead in a market where local businesses still rely on trusted local media to grow
• Work for a family-owned company built for the long term, with performance recognized and rewarded

Compensation & Benefits

• Total compensation target: $100,000 OTE, structured as a mix of base salary and performance-based bonus.
• Base salary range: $65,000–$75,000, with bonus opportunities tied to revenue goals bringing total earnings to the $100K target.
• Exact base/bonus mix is flexible and can be tailored based on candidate experience and preference.
• In addition, we provide a $150/month cell phone/gas allowance and a comprehensive benefits package including:
• Medical, dental, vision, prescription, life, and long-term disability insurance
• Employee Assistance Program (EAP) and flexible spending accounts
• 401(k)
• Work/life balance with vacation, sick, and personal days, plus nine paid holidays

Additional Job Application Terms

This job is part of LinkedIn’s Full-Service Hiring beta program. Eligibility is limited to candidates located in and performing services in the United States, excluding those based in Alaska, Hawaii, Nevada, South Carolina, or West Virginia.

We’re committed to making our hiring process as smooth and timely as possible, and we understand that waiting to hear back can add to the anticipation. If you’re a potential fit, our team will reach out within two weeks to progress you to the next stage. If you don’t hear from us in that time, we encourage you to explore other opportunities with our team in the future, and we wish you the very best in your job search.