Product Marketing Lead

Product Marketing Lead

As Product Marketing Lead at Forus, you will shape how providers and their teams understand, adopt, and experience our product. You will own the customer-facing product narrative: what Forus does, why each new capability matters, and how the value we deliver compounds over time. Forus is constantly expanding what it can do—launching new capabilities, improving existing workflows, and helping practices get more patients onto therapy faster—but much of that progress happens behind the scenes. You will turn product improvements into coordinated launch moments, clear education, and measurable proof of impact that drive deeper adoption, stronger relationships, and greater advocacy across both individual practices and enterprise provider organizations. You will work across Product, Customer Success, and other functions to shape positioning, prepare customer-facing teams, communicate our roadmap, and ensure every launch continues producing value after release. Success means providers see Forus as an increasingly important part of how their organization operates and feel that the product is getting materially better every month. This is a demanding role, with a high level of autonomy and responsibility. You will be expected to "act like an owner" and commit yourself to Forus' success. If you are low-ego, hungry to learn, and excited about intense, impactful work that drives both company growth and accelerated career progression, we want to hear from you.

All full-time roles are in person in New York.

If you join, you will:

• Own product positioning and messaging for provider-facing products and capabilities, translating complex workflows and operational improvements into clear user value
• Lead launches end-to-end, coordinating messaging, customer education, in-product communication, internal enablement, rollout strategy, and post-launch adoption
• Develop and run our product communications calendar, including feature newsletters, release announcements, customer webinars, in-product messaging, and educational campaigns
• Create practice- and organization-level communications that demonstrate how Forus is reducing work, improving medication access, and supporting better patient outcomes
• Partner with Product and Customer Success to identify underused capabilities, understand barriers to adoption, and build campaigns that drive deeper and broader usage
• Develop a deep understanding of how different provider roles, specialties, and organizations experience Forus, and bring those insights into product positioning, roadmap discussions, and customer engagement
• Measure product awareness, adoption, and engagement, using product data and customer feedback to understand what is resonating and continually improve our approach

We're looking for you if you have:

• 5–10 years of experience in product marketing, customer marketing, lifecycle marketing, product management, or a related role
• Track record of positioning and launching products, then continuing to drive understanding, adoption, and value realization after launch
• Exceptional writing and storytelling skills, with the ability to turn complex products and workflows into simple, compelling language
• Strong customer instincts and the ability to understand how different users and organizations perceive and realize value
• Analytical judgment and comfort using product data, segmentation, experimentation, and customer feedback to guide decisions
• Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals
• High NPS with your former teammates

This is a list of ideal qualifications for this position. If you don't meet every single one of them, you should still consider applying! We're excited to work with people from underrepresented backgrounds, and we encourage people from all backgrounds to apply.

Forus is based in New York, with our full team working out of a beautiful and spacious office in SoHo. We run as a high-trust environment with high autonomy, which requires that everyone is fully competent and operates in line with our principles:

• Do the math. Be rigorous, assume nothing. Break problems down and reason from the ground up. Stay open to changing your mind.
• Resourceful optimism. Assume problems are solvable. Be audacious. Resist false constraints and push beyond the obvious before deciding.
• Spit it out. Speak directly, invite critique, avoid equivocation. We want right answers, not comfortable ones. All killer, no filler.
• Raise the bar. Hold a high standard for your pace and execution, and elevate the performance of the team around you. Mamba mentality.
• Fight for users. Start with users' realities, not ours. Resist optimizing for internal convenience over user outcomes.

We provide competitive compensation with meaningful equity (for full-time employees). Everyone who joins will be a major contributor to our success, and we reflect this through ownership and pay. We also provide rich benefits to ensure you can focus on creating impact (for full-time employees):

• Fully covered medical, vision, and dental insurance.
• Memberships for One Medical, Talkspace, Teladoc, and Kindbody.
• Unlimited paid time off (PTO) and 16 weeks of parental leave.
• 401K plan setup, FSA option, commuter benefits, and DashPass.
• Lunch at the office every day and Dinner at the office after 6:30 pm.

Our salary ranges are based on paying competitively for our company's size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Forus (for full-time employees). Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity.

Forus is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.