Remote Content Marketing Manager

At Amwell, we’re transforming healthcare for all—powered by technology and inspired by people. We marry technology and innovation with clinical excellence to provide trusted solutions that solve the healthcare industry’s biggest pain points and are on a mission to enable greater access to more convenient, affordable, and effective care. We do this through our technology-enabled care platform that is designed to help our clients achieve their digital care ambitions – today and in the future. We offer programs spanning the full care continuum , including urgent, acute and specialty care, behavioral health, and services for the treatment of chronic conditions such as heart and cardiometabolic diseases. Programs are powered by Amwell as well as our growing partner network. S. and worldwide. This role produces member-facing content across Amwell's service lines and is accountable for how that content performs once it reaches members. Content is a shared capability across the Engagement pillar: the account owners brief and approve, and this role produces at the volume and quality the book requires. The role covers content strategy across service lines, the Engagement Hub content library, and the production of case studies and enablement assets that the account owners design. It also directs contractor and AI-assisted capacity, which is how volume is met with a single full-time position. Content engagement is a shared measure with the execution side, which owns timing and deliverability Content strategy and production across service lines, the engagement showcase, and content libraries • Inputting email content into the email CMS (Knak) — copy and image selection • The Engagement Hub content library and its maintenance • Case-study and enablement-asset production, against designs set by the account owners • AI-assisted drafting and direction of contractor capacity for volume, within the approved content guidelines • Brand-voice consistency across member-facing content Content engagement across member-facing email and hub content, as the content contribution to open and click performance (primary measurable output) • Content throughput and turnaround against briefs • Brand-voice and quality consistency across the library • Coverage of the service lines against the content plan Campaign strategy or the customer relationship — the account owners • The CMS platform itself, its branding rules, templates, and access — Manager, Campaign Production and Platform • Campaign build, QA, and send — the campaign production team • Foundational B2B content such as case studies, playbooks, and whitepapers — Commercialization • 5+ years producing consumer, member, or patient-facing content at volume • Demonstrated ability to move a content engagement measure, not only to ship content on time • Experience writing within regulated or clinically sensitive constraints, and the judgment to know when to route something to Compliance or Legal • Experience directing freelance, agency, or contractor capacity against a brief • Working fluency with AI-assisted drafting, and the editorial judgment to hold quality across it • Healthcare, health plan, or behavioral health content experience • Knak, Braze, or comparable content and email production platforms • Experience building or restructuring a content library Driven by our mission and values, we foster a workplace where Delivering Awesome, being Customer First and operating as One Team aren’t just aspirations – they are how we work, every day. Our people are our greatest asset. We strive to empower their growth and development not only as Amwellians but as individuals, through generous total rewards packages, a virtual-first work environment, work-life flexibility, including Summer Fridays and designated Mental Health Days, as well as opportunities to stretch and learn – to name a few. We champion a culture of respect and inclusion, accountability and integrity, innovation and collaboration. Flexible Personal Time Off (Vacation time) ~Competitive healthcare, dental and vision insurance plans ~ Employee Stock Purchase Program ~ Free access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program ~ Free Subscription to the Calm App ~ In addition to base salary, this role may be eligible for an annual bonus based on a combination of company performance and employee performance. Long-term incentive and short-term variable compensation may be offered as part of the compensation package dependent on the role. Fraud Prevention Notice As part of Amwell's commitment to maintaining a secure and trusted hiring process, Amwell uses fraud detection capabilities within its hiring platform to help identify potentially suspicious, fraudulent, or unauthorized activity during the recruitment process. These tools are designed to help protect candidates, Amwell, and the integrity of the hiring process by identifying indicators that may be associated with impersonation, account misuse, or other forms of recruiting fraud. Information generated through fraud detection is reviewed by authorized personnel and is not used as the sole basis for hiring decisions. Personal information collected or processed in connection with fraud detection will be handled in accordance with applicable data protection laws and Amwell's Applicant Privacy Notice. Identity verification is used solely to confirm a candidate's identity and help prevent fraud and impersonation within the hiring process. Personal information collected as part of the identity verification process will be handledin accordance withapplicable privacy laws and Amwell's Applicant Privacy Notice.