Director of Marketing

Temp to Hire: $42.00/hr / 40 hours/wk (once converted to Full Time, Salary will be $80-85k) Remote: Must live in South Florida Travel: Required to Jamaica 4-6 times annually Icreatives, a leading staffing firm, is seeking a talented Director of Marketing to lead the strategic development and execution of marketing initiatives for a luxury resort company. As a key member of the marketing team, you'll drive direct bookings, build brand equity, and expand the company's reach across key markets. Key Responsibilities Advertising & Budget Oversight Plan and execute a $2 million+ annual advertising strategy Manage and monitor marketing budgets Evaluate promotion and barter opportunities Brand Strategy & Campaign Execution Develop integrated marketing plans to support direct bookings and increase brand visibility Support third-party sales channels with brand-aligned creative and marketing collateral Maintain consistent messaging and visual branding across all touch‑points Public Relations & Content Strategy Develop an ongoing public relations strategy Oversee influencer partnerships, media visits, and press initiatives Manage and coordinate creative and content for the company's website Performance Analysis & Market Insights Review retail positioning using analytic tools and adjust strategies based on insights Monitor performance metrics and optimize tactics Conduct competitive benchmarking to maintain brand edge Manage creative and digital agencies, content creators, PR firms, and other external vendors Lead cross‑functional collaboration with Sales, RevenueManagement, and on‑property operations teams Requirements 8-10+ years in a senior marketing role, ideally in the resort, hospitality, or travel industry Skills Strong digital marketing knowledge, including SEM, SEO, social, CRM, and web analytics Experience managing websites, creative content, and e-commerce performance Exceptional leadership, communication, and cross‑functional collaboration skills Education Bachelor's degree in Marketing, Communications, Hospitality, or related field; Master's preferred Work Structure & Travel Based in South Florida, remote with flexible schedule Required to travel to Jamaica 4‑6 times per year Occasional travel to industry trade shows, PR events, or partner activations icreatives is an Equal Employment Opportunity Employer. All qualified applicants and talent will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristics protected by law. We believe in providing a culture that embraces and champions diversity, equity, and inclusion because it truly fosters creativity. #J-18808-Ljbffr icreatives