Principal Software Engineer - Digital Media - Dallas, TX

Job Description ATTENTION MILITARY AFFILIATED JOB SEEKERS – Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers. If you have the required skill set, education requirements, and experience. Unless specifically stated otherwise, this role is "On- Site" at the location detailed in the job post. We are a global materials science and digital identification solutions company with locations in over 50 countries, and approximately 35,000 employees worldwide. As a science and innovation company, we believe that diverse teams are stronger teams. We are committed to fostering a culture of curiosity and courage, where you can grow your career with a company that has innovation in its DNA. Founded on creating real-world impact to enable a better future, we strive to provide an open, collaborative culture where diversity of thought is encouraged and respected. Hear from our employees about what it's like working at Avery Dennison. Benefits LGBTQ+ Inclusive Healthcare Support: This no-cost program helps you find doctors who will treat you with dignity and respect and who are experienced in providing compassionate, high-quality LGBTQ+ healthcare. 401(k) Retirement Savings Plan: Avery Dennison supports your retirement readiness financially through company contributions to the 401(k) Plan. You receive an automatic contribution of 3% of eligible pay (even if you contribute $0) plus a matching contribution of 50% on the first 7% of eligible pay you contribute. Comprehensive Medical Plan Options: Avery Dennison offers the following medical insurance plan options to best meet your needs and shares your plan costs with you. Choice PPO Plan (Preferred Provider Organization), Health Savings HDHP (High Deductible Health Plan), Variable Copay Plan, Health Maintenance Organization Plan (HMO - Available in Southern Californian only). 100% Paid Parental Leave: Your salary is 100% paid during your approved parental leave of absence as a biological, adoptive, and/or foster parent. Job Description As a Manager, New Initiatives / Digital Media, you will oversee Avery Dennison’s innovative software products and lead cross-functional development teams while directing the software development lifecycle from conception over deployment to operation and maintenance. In this role, you will clarify business needs, contribute to development of long-range system plans, ensure software-related products and services meet the needs of the business, and drive technical standards to ensure quality and minimize technical debt. For this specific position within our retail technology platform, you will empower grocers to modernize their physical stores through Electronic Shelf Labels (ESLs), in-store printing, and digital video screen campaigns. This unique hybrid role blends technical strategy with business execution, starting as a high-level Individual Contributor building solutions before transitioning into a Technical Lead to scale the team. You will constantly evaluate the trade-offs between integrating third-party partners to speed up time-to-market versus building bespoke solutions to create a competitive advantage, ensuring technical investments directly support our path to profitability. Key Responsibilities This is a remote position. Lead the "0-to-1" Phase: Architect and develop software solutions for digital screens and ESL integrations, operating initially as a single contributor. Hardware Integration: Collaborate with third-party hardware vendors to integrate their devices into our centralized platform. Pilot Support: actively support in-store pilots. This includes troubleshooting live production issues and deploying hotfixes to ensure customer success during critical rollouts. Strategic Evaluation: help leadership determine the technical viability of third-party partners versus building in-house solutions, and provide the technical reality check that ensures our business goals are ambitious yet technically achievable. Team Scaling: As the product matures, help hire, onboard, and lead a team of engineers, establishing code quality standards, CI/CD pipelines, and development culture. Qualifications Bachelor’s degree preferably in Computer Science, Engineering or related discipline. 7+ years of professional software engineering experience. Proven experience acting as a Lead, Principal, or Founding Engineer in a startup or high-growth environment. Strong proficiency in backend development (C#/.NET, Java, or Go) and frontend frameworks (Angular, React, or Vue). Experience With Cloud Architecture (Azure Preferred, AWS/GCP Acceptable). The salary range for this position is $120,000 - $180,000 / year. City: Dallas, State: Texas. Job Category: Engineering. Job Code: Manufacturing Manufacturing. Affiliate Sponsor: Avery Dennison. Salary Range: >$100,000. #J-18808-Ljbffr VetJobs