Marketing Coordinator

Job Description

Job Description

Mission & Vision:  

RTC Communications exists to provide quality and reliable communications, entertainment and technology products, and services to Southern Indiana. RTC seeks to deliver the future today to our customers and community. Our number one priority has been to combine state-of-the-art technology and old-fashioned service to provide you and your business with the highest quality communications available.  Our mission statement is clear, yet, profound…. Seek, Serve, Smile !  Each employee is empowered to seek out ways to support and grow the business while serving one another and the communities around us.  And we want to do it cheerfully because we can enjoy our work, our co-workers, and our communities!

Company Background:

For over 75 years, RTC Communications and our team have served the communications and entertainment needs of our customers in Daviess, Martin, and Lawrence counties.  Nearly every home will be able to take advantage of the latest, state-of-the-art fiber-optic broadband network—comparable with any big city—in fact, better than most.

Some place along the way, it is assumed that the typical employee will have 10, 20, or even more jobs during their lifetime.  At RTC Communications, we defy conventional wisdom and have team members with decades of service.  Why?  Because they are fulfilled, not just economically but also emotionally.  Each person truly can see how what they do contributes to the success of the company and the happiness of our customers.  When you can draw the line between what you do and the customer, it is bound to be a positive equation that can create a great moment for you and the company.  At RTC, innovation, ingenuity, and integrity intersect with tradition . . . where you can also enjoy the security of a traditional retirement program along with the peace of mind from a healthcare plan that is second to none in our area.

Today, RTC Communications brings a multitude of services, which range from traditional dial tone with advanced calling features, to Voice Solutions, internet services, data networking, security hardware and software, and much more. 

General Summary

We seek a highly energetic team player to fulfill a Marketing Coordinator position to participate in our company’s advertising and marketing campaigns. Your main responsibilities include conducting market research, events coordination, producing promotional materials, and analyzing sales data.

• Our ideal candidate must be experienced in conducting research to analyze and gather data through various customer portals and interpret customers’ behavior and suggest creative ways to increase brand awareness and market share. Our ideal candidate must be able to design and execute marketing campaigns, and go-to-market initiatives, as well as deploy visionary concepts into actionable plans.  Our candidate must be able to establish and design internal tracking systems and dashboards to help the leadership team\ identify and track marketing benefits and success of online marketing activities.

If you have excellent communication skills, a great work ethic and a passion for advertising strategies, we want to meet you.

Ultimately, you will ensure the company’s marketing efforts and help us achieve our immediate and long-term business goals.

Responsibilities

• Coordinate, execute and manage community and corporate events with Marketing Agents and Director of Marketing
• Ability to design websites to be functional, dynamic and well-organized both for internal and external clients
• Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
• Help design and implement successful marketing campaigns across residential and commercial sales
• Set up tracking systems for online/social media activities
• Track progress and provide guidance to RTC leadership team and analyze competitors offering through various SWOT analysis
• Prepare reports by collecting and analyzing sales data
• Collaborate with Director of Marketing to produce promotional materials
• Craft clear, creative product marketing copy
• Organize promotional activities for new products/services
• Prepare (monthly, quarterly, and annual) forecasts

Requirements

• Proven work experience as a Marketing/Event Coordinator, Marketing Specialist or similar role
• Knowledge of traditional and digital marketing tools and strategies
• Experience with research methods using data analytics software
• Expertise or high level of experience in Wordpress and Adobe Creative Suite
• SEO/SEM Experience
• Solid computer skills, including MS Office, Excel web analytics and Google AdWords and Google analytics
• Familiarity with Customer Relationship Management and Content Management System software
• Excellent communication and presentation skills
• BS degree in Marketing or relevant field experience

NOTE : The statements herein are intended to describe the general nature and level of work being performed by the employee and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. The employee will be required to perform any other job-related duties assigned by their supervisor. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.