Senior Business Analyst

The Senior Business Analyst is responsible for supporting and building solutions for the bank's overall deposit growth strategy. Leverage data sources and tools to create deposit product and program recommendations Collaborate with bank teams across the bank to bring recommendations to life Gather, study, and synthesize market research to inform recommendations Create ongoing, insightful reporting and analysis of deposit growth success Gather and analyze deposit pricing data to inform and support pricing decisions Partner with IT to inform and expand deposit strategy data needs and requirements Qualifications: Bachelor's degree in Marketing or Analytics 10-15 years extensive marketing analytics experience in Banking or financial services industry Preferred: Expert knowledge in CRM tools such as CRMBI (FiServ), Alteryx, and Power BI. Expert understanding of customer databases and data warehouse functionality. Strong communication skills to interface with business and technical teams. Strong organizational skills are required to effectively collaborate with and lead cross-functional working teams. SQL knowledge helpful but not required. #J-18808-Ljbffr