LN Concerts, Senior Director, Tour Marketing (Fixed Term)

Senior Director, Tour Marketing

The Senior Director, Tour Marketing is a critical part of the Tour Marketing team, as a strategic marketing leader and core member of the department, partnering with promoters, to develop & execute an innovative marketing strategy. This person will provide best-in-class service and foster strong relationships with both our internal teams and external partners.

They will act as a strategic partner in developing marketing plans, working internally with cross-functional teams to lead marketing on a special immersive traveling exhibition. They will work closely with brand and partner teams to create an overall marketing strategy for launch. Bottom line, they are responsible for the successful execution of the marketing for the event across paid, owned & earned media.

This role is being offered as a 12-month full-time assignment. Please note that the assignment may end earlier than the anticipated term with three months' notice.

What This Role Will Do

• Develop and execute marketing strategy in conjunction with project teams
• Manage launch campaign, including PR and influencer/content creators
• Build a strategic ticket sale timeline to leverage available target audiences
• Use research tools & audience data to shape strategy and drive ongoing opportunities to optimize performance
• Manage marketing budget to achieve business objectives
• Collaborate with multiple teams to successfully execute strategic integrated marketing campaigns
• Oversee both national & local promotions to drive ticket sales, awareness, and fan engagement
• Partner with the PR team to develop & execute media events and PR opportunities to generate awareness
• Oversee the planning of digital media campaigns across multiple platforms
• Oversee the production of marketing assets, including audio & video spots, key art, social content, etc.
• Effectively utilize internal marketing tools & resources, following best practices

What This Person Will Bring

• 10+ years of marketing experience in live entertainment, driving ticket sales, experience working on family events, a plus
• Proven track record of outstanding client relationships
• Deep understanding of the live entertainment business
• Ability to clearly communicate strategic initiatives and navigate complex situations under pressure
• Exceptional written and verbal communication skills to professionally present marketing concepts and strategies to teams
• Work well in a team environment
• Ability to prioritize and meet deadlines while managing multiple projects
• Ability to adapt, communicate, and manage in a fast-paced environment
• Strong time management skills, excellent organization skills, and attention to detail
• Creativity skills and problem-solving aptitude
• Proactive work ethic
• Passionate about live experiences
• Ability to recognize and define problems, collect information, establish facts, and implement innovative solutions, tapping into key stakeholders
• Strong Microsoft Office Suite, G-Suite, and Box skills
• Ability to learn and efficiently use project management software/tools, Asana knowledge a plus
• Experience with digital asset management systems and workflows
• Experience managing marketing budgets & campaign planning
• Bachelor's degree required
• Fluency in a secondary language a plus, particularly Spanish

Benefits & Perks

Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

WEALTH: 401(k) program with company match, stock reimbursement program

FAMILY: New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support

CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

OTHERS: Volunteer time off, crowdfunding match

Equal Employment Opportunity

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

Hiring Practices

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

The expected compensation for this position is:

$160,000.00 USD - $200,000.00 USD

** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.