Digital Content Specialist

We are seeking a high-velocity, conversion-obsessed Digital Content Specialist to join Collegiate Mobile. We don't do passive branding or broad corporate fluff, we build high-converting, challenger-brand direct-to-consumer (DTC) experiences. In this role, you will be the voice across our customer acquisition and retention funnels. You will craft scroll-stopping social ad creative, high-converting landing page copy, and high-engagement behavioral email sequences that drive immediate action. If you know how to turn features into visceral customer benefits, write short-form copy that converts on first contact, and optimize content using real-time performance data, this is your arena. What You’ll Do 1. Lifecycle & Email Marketing Develop behavioral email sequences (welcome series, abandoned cart/checkout, onboarding drips, win-backs, and promotional blasts) focused on subscriber acquisition and retention. Write high-open-rate subject lines, preview text, and body copy optimized for click-through rates (CTR). 2. Paid & Organic Social Content | Campaigns | Strategy Concept and write direct-response ad copy for Meta, Instagram, Search, and Display campaigns tailored to specific target audiences (e.g., students, subprime/credit rebuilders, faculty, alumni and fans). Deliver hook-driven scripts for short-form video ads, UGC-style creative, and social assets that stop the scroll. Write storyboards for video shoots translating creative briefs into shot‑by‑shot narratives, on‑screen copy, and VO direction for Meta and other social video placements. Write radio scripts for brand and direct‑response audio campaigns, adapting core messaging and hooks to a scriptless‑visual, audio‑first format. 4. Direct-Response Web & CRO Content Strategy Craft high-converting landing page content, product detail pages (PDPs), checkout messaging, and UX micro‑copy that eliminates friction and maximizes conversion rates (CRO). Write benefit‑driven headline options and direct calls‑to‑action (CTAs) for continuous A/B testing across multiple brand landing pages and user flows. 5. Direct-to-Consumer Strategy & AI Workflows Collaborate closely with growth marketers, designers, and product teams to translate performance data into scrappy creative iterations. Utilize modern AI tools and digital workflows to rapidly scale messaging variations across diverse customer segments without losing brand voice or compliance integrity. Qualifications & Requirements Education: Bachelor’s degree in Marketing, Communications, English, or a related field. Experience: 2 to 5 years of professional experience in the Direct-to-Consumer (DTC) space. Digital Retail Focus: Proven background writing for digital retail, e‑commerce platforms, or subscription‑based models. Portfolio: A portfolio demonstrating performance-driven work across emails, landing pages, and direct‑response social media ad copy. Conversion Mindset: Deep understanding of digital marketing mechanics, funnel metrics (CTR, CPA, Conversion Rate), and consumer psychology. Execution & Agility: Ability to thrive in a fast‑paced environment, iterate rapidly based on data, and execute clean copy under tight deadlines. Preferred Capabilities Experience in subscription models, telecommunications, or consumer fintech/credit products. Familiarity with leverage points in email platforms and CMS environments. Hands‑on experience integrating AI tools into copywriting and creative brainstorming workflows. Working knowledge of Customer.io (or comparable ESP), Meta Ads Manager/Pixel & CAPI, and Figma. Comfort reading performance dashboards (Looker, Tableau, or similar) to inform copy decisions. Experience writing for affinity‑based or community-driven audiences (university, athletics, alumni networks, or similar closed communities) Target Base Salary Range: $65,000 – $82,000 / year #J-18808-Ljbffr Collegiate Mobile