Customer Planning Manager
$93k - $154kSchwan's
At CJ Schwan's , we don't just make food - we help create moments that matter. From kids devouring pizza after soccer practice, to students laughing over dumplings in a cafeteria, to families enjoying pie during the holidays, our team members play an important role in bringing those everyday moments to life. Our portfolio includes iconic pizzas, global flavors and timeless desserts from brands like Red Baron®, bibigo®, Tony's®, Big Daddy's®, Freschetta®, Pagoda®, Edwards® and Mrs. Smith's ®. Enjoyed in homes, schools, restaurants and just about everywhere people shop and eat, our products reflect a commitment to quality, innovation and the power of food to bring people together.
We are hiring a Customer Planning Manager to join our Revenue Growth Team within our Retail Business where you will lead the development, execution, and analysis of trade strategies, working closely with Sales, Finance and Marketing teams to optimize trade spend, drive profitability, and ensure alignment with company objectives. The ideal candidate will have strong analytical skills, expertise in trade spend management, and the ability to influence and collaborate with cross-functional teams to achieve business goals.
- Build and manage a bottoms-up annual trade budget in partnership with RGM, ensuring alignment to company objectives.
- Oversee trade fund allocation, targets, and governance to support customer and organizational goals.
- Lead trade fund reconciliation and post-promotion ROI analysis to identify optimization opportunities.
- Monitor trade performance to deliver volume, revenue, and profit goals within approved spending parameters.
- Track, analyze, and communicate key KPIs to support net revenue management and profitability.
- Partner with sales planning to co-lead annual and quarterly trade planning timelines and deliverables.
- Develop and execute customer-level trade strategies and tactics to improve ROI and trade efficiency.
- Deliver data-driven insights and customized reporting to inform trade investment decisions.
- Advance trade spend analytics, tools, and processes to strengthen decision-making and scalability.
- Provide trade and sales expertise to support customer and broker programs, ad hoc initiatives, and incremental funding requests.
- Bachelor's degree and a minimum of 5+ years of experience in trade marketing, revenue growth management or sales planning
- Experience interpreting data and deliver actionable insights.
- Experience in trade spend management systems and tools, with advanced Excel skills required; experience with visualization tools (e.g., Tableau, Power BI)
- Telus (Trade Promotion Management) and Unify+ (Consumption Data) tool experience is a plus.
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