Marketing Analytics Manager

Company Credit Genie is a mobile‑first financial wellness platform designed to help individuals take control of their financial future. We leverage artificial intelligence to provide personalized insights and are building a financial ecosystem by offering tools and services that provide instant access to cash, and building credit. Our goal is to empower every customer to achieve long‑term financial stability. Founded in 2019 by Ed Harycki, former Swift Capital Founder (acquired by PayPal in 2017). Backed by Khosla Ventures and led by industry pioneers from companies such as PayPal, Square, and Cash App, we are well positioned to build the future of inclusive finance through cutting‑edge technology and customer‑centric solutions. Job Duties Own the development and refinement of multi‑touch attribution (MTA) and marketing mix modeling (MMM) approaches to measure ROI across paid media, organic, and other channels. Leverage experimentation frameworks such as A/B testing and incremental studies to optimize campaign effectiveness. Build and implement intuitive dashboards that reveal trends and patterns, enabling stakeholders to quickly understand and act on data. Develop data‑driven marketing KPIs, including customer acquisition cost (CAC), lifetime value (LTV), and campaign ROI, to assess the efficiency of marketing spend and channel performance. Coordinate data requirements and business processes across teams to ensure alignment with company objectives. Act as a strategic thought partner and mentor, sharing best practices and guiding junior analysts in analytical rigor and business context. Minimum Requirements Master’s degree or foreign equivalent in Marketing, Applied Analytics, or Mathematics plus five years of experience in this role or related field. Special Skill Requirements Data analytics & reporting SQL Data visualization Marketing research & analysis A/B testing & experimentation frameworks Multi‑touch attribution Marketing mix modeling ETL and data pipeline development Cloud data warehousing (Snowflake) NoSQL databases (DynamoDB) Statistical analysis Machine learning fundamentals Any suitable combination of education, training, and experience is acceptable. Benefits And Perks 100% company‑paid medical, dental, and vision coverage for you and your dependents on your first day of employment. Up to $100 per month in fitness reimbursement or complimentary full membership to LifeTime Fitness or Equinox. 401(k) with a 3.5% match and immediate vesting. Meal program available for both lunch and dinner. Pre‑tax benefits, including a $1,000 HSA match. Life and accidental insurance. Flexible PTO. We expect employees to be in the office five days a week, but are committed to supporting remote work or adjusted schedules when necessary. Salary is determined on a case‑by‑case basis and may vary based on job‑related knowledge and experience. In addition to base salary, you may be eligible for bonus and equity programs and a comprehensive benefits package, including those listed above. Credit Genie is an Equal Opportunity Employer. We welcome and celebrate differences. If you require accommodations for the recruitment process, please let us know. #J-18808-Ljbffr Credit Genie