Sr. Manager, Commercial Systems & Strategy

Sr. Manager, Commercial Systems & Strategy

Cynosure is well positioned competitively to lead and transform the medical aesthetics industry. We are guided by our belief that this is a purpose-driven business, which improves patient's lives and improves practitioner's livelihoods.

We are passionate about driving a healthy and growing medical aesthetics industry with leading-edge marketing which inspires consumers to engage in medical aesthetics.

We are the leader in science-based technology which elevates the standard of care for consumers.

We are relentlessly focused on being the undisputed innovation leader, addressing the growing demand for consumer treatments across all demographics.

We are committed to building and strengthening our unmatched global footprint, with direct employees on five continents and in 15 countries and growing, and distributor partners serving over 130 countries.

We put our people first and believe personal development drives business development.

We love our customers and strive give them the leading-edge technology, service, marketing support and clinical education to improve their patient's outcomes and to improve their livelihoods.

At Cynosure, we look for people who make an impact and encourage everyone to lead, create, and add value. In turn, we invest in our team to grow people's careers and build upon our high-performance and culture-oriented organization. We work together as one team, winning together.

As we grow our global team, there is no better time to join us. As a market leader in medical aesthetics, Cynosure has over 25 years developing, manufacturing, and marketing products for dermatologists, plastic surgeons, medical spas, and healthcare practitioners. With the aesthetic industry's most comprehensive product portfolio, our offerings span several categories including skin revitalization, body contouring, hair removal, and women's health.

Our mission is to set Cynosure customers up for success shaping future leaders of the aesthetics industry and helping everyone who uses our technologies discover their version of beautiful.

The Sr. Manager, Commercial Systems & Strategy is a high-impact, enterprise-facing role embedded within the commercial organization to drive scalable infrastructure, systems optimization, and data-driven decision making. This individual operates at the intersection of business strategy, systems, and data, translating commercial needs into streamlined processes, intelligent automation, and actionable insights that enable growth while proactively identifying opportunities through data to support pipeline development and lead generation.

Working closely with Sales, Service, Finance, and Operations, this role focuses on improving the efficiency, consistency, and scalability of the commercial lifecycle. The Sr. Manager will play a critical role in shaping the future-state commercial ecosystem, anchored in Salesforce and connected enterprise systems, ensuring the organization is equipped to grow without increasing complexity.

Essential Duties and Responsibilities

Commercial Systems Ownership and Optimization

• Serve as the business owner for Salesforce and the broader commercial tech stack, ensuring alignment with enterprise priorities
• Work with IS business partners to translate business needs into scalable system solutions that improve efficiency and support growth
• Identify inefficiencies across the commercial lifecycle and design streamlined, system-driven solutions
• Evaluate and prioritize enhancements based on business impact, scalability, and long-term value
• Partner cross-functionally with sales and marketing teams to design and execute strategic prospecting projects from market segmentation analyses to opportunity scoring models that systematically expand the top of the sales funnel.
• Drive proactive lead generation initiatives by leveraging data analysis and market insights to identify and prioritize high-potential sales opportunities, enabling the commercial team to target prospects with greater precision and speed.

Enterprise Process Design and Transformation

• Map current-state processes across Sales, Service, Finance, and Operations and define scalable future-state models
• Translate business challenges into structured requirements, process flows, and system enhancements
• Drive cross-functional alignment on standardized processes that support consistency and growth
• Partner with IT and external vendors to execute system enhancements and integrations

Data Strategy, Analytics and Insights

• Develop and maintain enterprise-level dashboards and reporting to support decision-making and performance visibility
• Analyze pipeline health, revenue trends, operational performance, and system utilization
• Proactively identify opportunities through data to support targeted outreach, pipeline expansion, and lead generation initiatives
• Identify risks, gaps, and opportunities across the commercial funnel and recommend actionable solutions
• Ensure consistency, accuracy, and governance of commercial data across systems
• Develop and maintain data-driven pipelines and reporting frameworks that surface actionable intelligence on prospective clients, helping sales teams focus efforts on accounts most likely to convert and accelerate revenue growth.

Program Execution and Continuous Improvement

• Lead end-to-end delivery of commercial system initiatives from discovery through deployment
• Own project timelines, stakeholder alignment, and execution accountability
• Drive adoption strategies to ensure implemented solutions deliver measurable business outcomes
• Establish frameworks for prioritization, enhancements, and continuous system evolution
• Establish process and system training process and resources for Sales business users

Qualifications

Education

Bachelor's degree required

Master's degree preferred

Specific Area of Study: Business, Information Systems, Operations or a related field

Experience

10+ years relevant experience

Specific Related Experience: Business Systems, Sales Operations, Commercial Strategy or related roles

• Demonstrated experience operating in cross-functional, enterprise environments
• Experience leading system or process transformation initiatives from concept through execution
• Familiarity with Salesforce CRM sufficient to evaluate capabilities, set direction, and hold vendors and internal teams accountable system configuration experience not required. Experience translating business requirements into process improvements
• Proven ability to partner across Sales, Finance, Operations and IT to drive alignment and execution

Skills

• Strong systems thinking with the ability to connect strategy, process and technology
• Advanced analytical capabilities with experience in dashboards, reporting and data modeling
• Ability to operate independently in ambiguous environments and define structure where none exists
• Strong stakeholder management and communication skills, with the ability to influence at all levels
• Project management discipline with ownership of timelines, deliverables and outcomes
• Experience with automation, AI-driven workflows or process optimization preferred
• Familiarity with commercial lifecycle processes including pipeline management, quote-to-cash and post-sales operations

Physical Demands

The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Sit; use hands to finger, handle or feel objects, tools, or controls.
• Stand; walk; reach with hands and arms; and stoop, kneel, crouch, or crawl.
• Lifting/pushing/pulling and carrying products weighing up to 45 pounds
• Up to 25% travel

Cynosure is an Equal Opportunity Employer Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran