Marketing Data Analyst

Turn marketing data into meaningful action. 

Wellmark is seeking a hands-on Marketing Data Analyst to advance how we collect connect govern and use marketing this role youll conduct data quality reviews oversee governance processes build sequential journey segmentations and partner with stakeholders and peers to build and maintain reports and dashboards. Youll help the team see end-to-end customer journeys strengthen campaign and content measurement identify data gaps that affect decision-making and help translate data insights into actionable recommendations. 

To succeed youll bring practical experience with marketing dashboards and analytics tools such as Google Analytics or Adobe Customer Journey Analytics and be comfortable doing the detailed work required to make data usable and trustworthy. Youll collaborate with teams to develop measurement learning and testing plans; support shared KPI definitions and data governance; map fields and validate inputs as new data sources are integrated; build results PowerPoint decks; and deliver timely analysis that helps marketing and corporate communications teams interpret the data. This role is ideal for a proactive doer who can work independently manage foundational analytics processes and provide thoughtful partnership as the departments measurement capabilities continue to evolve. 

Qualifications :

Required: 

• Bachelors degree in marketing business data science or related field or direct and applicable work experience. 
• 3 years of marketing experience in performance marketing media measurement growth analytics attribution models trend analysis forecast performance sales funnels on-site conversion metrics customer journey analytics etc. 
• Experience in marketing and analytics platforms such as: Google Analytics (GA) Google Tag Manager 360 (GTM) Google Looker Studio Customer Journey Analytics Adobe Target Adobe Experience Platform and/or Power BI dashboards. 
• Solid understanding of marketing principles to effectively analyze data identify insights and drive strategic decision-making. 
• Demonstrated project management effectiveness: meeting deadlines solving problems and aligning project work to campaign strategy. 
• Proficiency with Microsoft Office tools such as Excel Word and PowerPoint. 
• Strong verbal and written communication skills with the ability to consult with stakeholders present information to technical and non-technical stakeholders and teams including key decision makers. 
• Strong organizational skills and the ability to manage multiple activities or projects. 
• Ability to cultivate peer key stakeholder and vendor relationships in order to drive results. 

Preferred: 

• Ability to develop complex performance management and reporting processes using Excel or other analytics software. 
• Relevant certifications e.g. Certified Marketing Analyst. 

Additional Information :

a. Apply rigor and best practice standards to accurately and effectively measure online and offline marketing initiatives and campaigns and the performance of digital properties. 

b. Develop dashboards data visualizations and regular and ad hoc reports to track performance metrics and optimize marketing spend and activity. Identify data sources and work with others to create connections and visualizations that report campaign and channel performance and how they drive business outcomes. 

c. Work with peers to plan measurement and reporting and forecast marketing effectiveness. Identify data to be collected and sourced and work with internal teams to gather and/or map to data needed. 

d. Tag and track Wellmarks digital properties to accurately track personas journeys segments and campaigns. 

e. Conduct comprehensive data quality assurance checks to ensure the accuracy and reliability of display personalization sales funnel tactics click tracking and overall tracking mechanisms. 

f. Work with strategy and campaign/channel owners to plan and execute experiment plans including A/B testing and test-and-learn campaigns. Analyze test results and generate actionable insights to share with peers and stakeholders. 

g. Perform deep dive into data to interpret results identify trends behaviors and patterns and create recommendations to optimize marketing spend and activity. 

h. Synthesize analysis and results into compelling data stories to inform and influence key stakeholders including team members Marketing leadership agency partners and supporting departments. 

i. Be a key contributor to improving marketing and digital analytics maturity and demonstrating marketings impact and influence in driving business results. 

j. Own Marketings processes artifacts and routines for data collection QA measurement and reporting. 

k. Champion a data-driven culture on the team serving as analytics thought leader and mentor. 

l. Work with company analytics teams on data projects (e.g. list builds business cases opportunity sizing etc.) and vendors that provide analytics research or reporting. 

m. Prioritize work understanding what highest priority is and ensure all deadlines are met. 

n. Other duties as assigned. 

An Equal Opportunity Employer

The policy of Wellmark Blue Cross Blue Shield is to recruit hire train and promote individuals in all job classifications without regard to race color religion sex national origin age veteran status disability sexual orientation gender identity or any other characteristic protected by law.

Applicants requiring a reasonable accommodation due to a disability at any stage of the employment application process should contact us at

Please inform us if you meet the definition of a Covered DoD official.

At this time Wellmark is not considering applicants for this position that require any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes but IS NOT LIMITED TO: F1-OPT F1-CPT H-1B TN L-1 J-1 etc. For additional information around work authorization needs please refer to the following resources: and

Wellmark supports and expects the responsible use of AI for our workforce! We welcome the responsible use of these tools by job seekers as well and are interested in learning from you; you will have an opportunity in the application process to share which tools you used and how you applied them. 

Remote Work :

No

Employment Type :

Full-time