Paid Search Strategist

Paid Search Strategist

Hi there—at Razorfish, we're leaders in what's next. Since the dawn of the internet, we've helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record. Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what's coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn't be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence. If you're motivated to work alongside top performers, push the boundaries of what's possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

We are seeking a Paid Search Strategist to support a large-scale hospitality client within the Meta Search ecosystem. Unlike a traditional paid search role, this position is less focused on hands-on campaign execution and more centered on performance management, project coordination, stakeholder communication, and strategic oversight. You'll be an integral part of our dynamic search team, collaborating closely with integrated client teams to drive impactful business outcomes. Please note: This is a hybrid schedule requiring of 4 days/week on average in office. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Responsibilities:

• Serve as the day-to-day strategic lead supporting Meta Search initiatives across multiple travel and hotel advertising platforms.
• Coordinate campaign launches, activations, and strategic initiatives across cross-functional teams and external partners.
• Monitor campaign performance and proactively identify opportunities to improve business outcomes.
• Ensure campaign quality, tracking accuracy, and operational excellence through ongoing QA and performance oversight.
• Analyze data and performance trends to provide actionable insights and recommendations.
• Partner with third-party vendors responsible for campaign management and hold partners accountable for performance delivery.
• Support troubleshooting efforts related to tracking, feeds, connectivity, data discrepancies, and publisher integrations.
• Manage timelines, dependencies, and deliverables across multiple stakeholders and projects simultaneously.
• Present performance insights, recommendations, and status updates to internal teams and client stakeholders.
• Collaborate with analytics, media, technology, and publisher teams to drive continuous optimization and operational improvements.
• Leverage AI tools and emerging technologies to enhance efficiency, improve workflows, streamline reporting, and support strategic decision-making.

Qualifications:

• 3-5+ years of experience in paid media, paid search, media strategy, performance marketing, digital activation, or a related field.
• Strong project management and organizational skills.
• Ability to manage multiple priorities simultaneously.
• Experience coordinating cross-functional teams, vendors, agencies, or clients in a fast-paced environment.
• Strong analytical skills with the ability to interpret data, identify trends, and translate findings into actionable recommendations.
• Excellent verbal and written communication skills.
• Understanding of digital media measurement, performance KPIs, attribution concepts, and marketing analytics.
• Proven ability to solve problems, navigate ambiguity, and manage complex projects from planning through execution.
• Demonstrated use of AI tools to improve workflows, automate processes, accelerate analysis, or enhance productivity.

Preferred Qualifications:

• Experience working with Meta Search platforms such as: Google Hotel Ads, TripAdvisor, Trivago, Kayak, or Bing Travel.
• Familiarity with feed-based marketing, product feeds, inventory feeds, or data feed management.
• Experience within hospitality, travel, ecommerce, retail media, or performance marketing environments.
• Exposure to Google Ads, Search Ads 360 (SA360), Microsoft Ads, or other digital advertising platforms.

Compensation Range: USD $60,800.00 - USD $82,240.00/Annually.