Market Research and Insights Manager

Market Research and Insights Manager

Location:

Tempe, AZ, US

Date: Jul 25, 2026

Requisition ID : 19853

Join us in building a better future for Arizona!

SRP is one of the largest public power and water utilities in the U.S. providing electricity to approximately one million customers in the greater metropolitan Phoenix area. Since its founding in 1903, SRP has fostered a culture of stewardship and customer service consistently ranking as an industry leader in customer service according to J.D. Power and named one of Arizona's best employers by Forbes. SRP continues to adapt to its changing business environment by seeking innovative ways to reimagine utility service and the provision of critical resources essential to the life and economy of Arizona.

Why Work at SRP

At SRP, we foster an inclusive work environment and believe everyone should have a fair chance to work, regardless of who they are. That’s why we value teams with diverse perspectives, experiences, and backgrounds to help SRP deliver on its mission of providing reliable, affordable and sustainable water and power.

SRP's success is rooted in our employees' happiness, health, and safety. That's why we offer a comprehensive benefits package to meet the needs of our employees and enhance their well-being. In addition to competitive pay and performance incentives, eligible employees can take advantage of the following benefits:

• Pension Plan (at no cost to the employee)

• 401(k) plan with employer matching

• Available your first day: Medical, vision, dental, and life insurance

• Over 200+ hours of PTO (includes vacation days, holidays, floating holidays, and sick leave)

• Parental leave (up to 4 weeks) and adoption assistance

• Wellness programs (including access to a recreation and fitness facility)

• Short and long-term disability plans

• Tuition assistance for both undergraduate and graduate programs

• 10 Employee Resource Groups for career development, community service, and networking

Summary

The Market Research and Insights Manager lays the groundwork for our excellent product and service experiences by defining and implementing our voice of customer research. They lead a team of market researchers that engage in internal product and service discussions, translating customer usage and feedback into actionable insights and future innovation. This manager and their team craft new insights through data analysis and market research. They shape the SRP brand strategy and influence the customer experience as well as other key business decisions through collaboration. They serve as an ambassador for the voice of the customer and share insights across the organization openly.

What You'll Do

• Designs and oversees qualitative and quantitative research methodologies and techniques; and implements research plans for all stages of a customer life cycle.

• Understands and has breadth of experience in both qualitative and quantitative marketing research approaches including focus groups and in-depth interviews, customer opinion studies, tracking research, market segmentation, sampling plans, and statistical analysis to investigate market conditions and determine opportunities to better understand our customer experience.

• Impacts the strategic direction of the SRP brand by translating data analysis and market research findings into meaningful insights and recommendations aligned to the needs of business partners. Displays commitment to high quality, cost-effective and timely research. Maintains high standards of integrity and remains audit-ready with data governance and market research management.

• Communicates complex information in a clear, concise, and meaningful way to add relevance and impact to research findings.

• Acts as a consultant to internal clients through strong listening skills and working toward problem definition, scope negotiation, weighing tradeoffs and management of expectations. 

• Collaborates with business partners and team members to translate business questions into research designs, analytics plans and customized reports.

• Independently leads and manages end-to-end research, from scoping and planning, to executing and reporting to meet business needs.

• Proactively leads multiple projects, plans and allocates resources to effectively staff and accomplish the work to meet departmental productivity and quality goals and proactively communicates progress to senior leadership.

• Represents the Voice of our Customers through compelling storytelling and presents research findings and recommendations in a compelling manner to drive action and decision-making.

• Coaches and mentors direct reports by providing on-going performance feedback through regular one-on-one discussions, employee recognition, and disciplinary action (when necessary). Identifies training and development activities for direct reports to improve current and develop new skills.

• Exhibits a growth mindset in leadership and cross-departmental relationship building with an emphasis on learning, understanding and self/employee development.

Education

A bachelor's degree relevant to the assignment from an accredited institution is preferred.

Experience

Minimum 7 years of relevant experience required. In lieu of a degree, 11 years of relevant experience or an equivalent combination of education and experience totaling 11 years may be considered.

Additional Requirements and Qualifications

• Possesses strong communication skills. Maintains transparent communication and appropriately communicate organization information through department meetings, one-on-one meetings, and regular interpersonal communication. 

• Makes prompt, clear decisions which may involve tough choices or considered risks. Keeps their manager abreast of important decisions/actions.

• Sets appropriate standards of behavior. Leads by example and supports senior leadership decisions and corporate policies.

• Plans and allocates resources effectively; delegates work appropriately and fairly.

• Manages conflict and builds strong relationships inside and outside the organization.

• Creatively and proactively works to solve complex problems/challenges related to projects, team, business unit or the organization.

• Expresses information and key points clearly and credibility and makes persuasive presentations with confidence.

Hybrid Workplace

SRP currently offers a hybrid workplace, which allows employees whose jobs can be performed remotely, and who have sufficient technical capability, to telework up to three days per week. Although teleworking is available, all employees must live and work in Arizona.

Drug/Alcohol Policy Statement

To promote the safety and well-being of our employees, customers, and the communities we serve, SRP is committed to maintaining a drug/alcohol free work environment. Although marijuana may now be legal in Arizona, except as otherwise specified under Arizona law, SRP considers it to be an illegal drug for the purpose of our drug/alcohol policy because marijuana remains illegal at the federal level. Any candidate found to be impaired during the hiring process or who has the presence of an illegal drug or unauthorized substance in their system during the pre-employment drug/alcohol test may be disqualified from further consideration in the hiring process.

Equal Opportunity Employer Statement

Salt River Project (SRP) is committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy), gender identity, sexual orientation, national origin, age, disability, genetic information, military status, or any other protected status under applicable federal, state or local law.

Work Authorization

All candidates must be legally authorized to work in the United States.

Currently, SRP does not sponsor H1B visas, OPT, or other employment-related visa's.

Nearest Major Market: Phoenix