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Head of social media creative for VPN apps

Stergo

Описание Мы — международное digital-агентство Stergo с более чем 10-летним опытом продвижения в digital-среде: Instagram, TikTok, YouTube, Telegram, Twitch, Kick, LinkedIn и других платформах. Ежедневно мы помогаем тысячам блогеров, брендов, инфлюенсеров и digital-команд расти быстрее и усиливать свои результаты в digital. Также мы активно развиваем собственные продукты: уже более 4 лет наша внутренняя студия занимается разработкой и масштабированием мобильных приложений. Задачи Разрабатывать и реализовывать SMM-стратегию для продвижения VPN-приложений в Instagram (Reels), TikTok, YouTube, Facebook и Snapchat. Придумывать вирусные видеоролики, нестандартные форматы, мемы и ситуативный контент, адаптируя актуальные тренды под бренд и международную аудиторию. Создавать контент с использованием AI-инструментов и внедрять новые технологии в контент-производство. Самостоятельно реализовывать креативные идеи или организовывать их производство совместно с motion-дизайнерами и другими специалистами. Формировать узнаваемый tone of voice бренда, сочетая лёгкость, юмор и особенности позиционирования продукта. Составлять контент-план, планировать сроки подготовки материалов и организовывать регулярный выпуск контента в социальных сетях. Взаимодействовать с аудиторией, работать с комментариями и обратной связью. Анализировать органические охваты, вовлечённость и эффективность контента, тестировать новые гипотезы и находить точки роста. Требования От 2 лет коммерческого опыта в SMM / Social Media / Creative Content с реальными кейсами развития брендовых аккаунтов. Опыт создания и продвижения короткого видеоконтента (Reels, TikTok, Shorts). Насмотренность, понимание актуальных трендов, мемов и механик вирусного контента. Практический опыт использования генеративного AI для создания визуального и видеоконтента. Понимание особенностей Instagram, TikTok, YouTube, Facebook и Snapchat. Умение не просто следовать трендам, а придумывать собственные креативные концепции, которые выделяют бренд среди конкурентов. Самостоятельность, инициативность, креативное мышление, грамотная письменная речь и готовность экспериментировать. Умение эффективно взаимодействовать с командой и совместно реализовывать креативные идеи. Английский язык от B2 для работы с международной аудиторией и англоязычным контентом. Будет плюсом: Опыт управления креативной командой будет преимуществом. Условия Полностью удалённая работа, гибкий график – работай откуда хочешь! Full-time занятость. Дружелюбная атмосфера и много интересных и сложных задач. 100% поддержка команды. Много вариантов оплаты: банковский перевод в любую точку мира, USDT. #J-18808-Ljbffr Stergo

Vacancy posted 4 days ago
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