Client Performance Specialist
Paladin Consulting
Description:
ROFESSIONAL EXPERIENCE/QUALIFICATIONS/SKILLS:
- Client is searching for a Client Performance Specialist. The position will report to the Client Performance Manager.
- The Client Performance Management team acts as a centralized hub for our advertisers in terms of campaign and performance management. The Performance team works closely with our centralized digital sales and specialist teams and our internal product operations teams to understand how advertiser campaigns are performing holistically. In terms of Campaign Management, the individual in this role will be responsible for keeping an overarching view of our advertisers' media plans and goals, shepherding any related tagging and analytics needs, and ensuring that our local stakeholders and clients are served with the best-in-class customer care. For Performance Management, the individual must be able to collect, mine, and interpret campaign data, developing actionable insights in an executive level report that grows ROI for our advertisers.
- This individual must maintain comprehensive knowledge of all aspects of digital products including product offerings, protocols, and KPI management. They must have a strategic mindset, being able to review campaigns' performance outcomes and make strategic decisions on what levers need to be pulled to optimize client campaigns. The individual must be a team-player, with the ability to collaborate with internal and external stakeholders while analyzing performance and developing strategies. Clear and concise communications will be key for the individual to succeed.
- Previous experience in digital campaign analytics and creating client-facing deliverables is critical. The Client Performance Specialist must have in-depth knowledge of digital analytic platforms, being confident in accessing and pulling data in systems such as Google Analytics, Google Ads, Facebook, and more. A basic knowledge of ad tags/trafficking and conversion management (Google Tag Manager) will only help this individual excel in the role. An analytically curious mind is key.
- Leverages comprehensive knowledge of all digital ad products and operation processes to effectively monitor and enhance campaigns to achieve advertiser goals and KPIs
- Maintains internal documentation to ensure that campaigns are managed properly, with account details recorded for media plans, optimizations, and other client details
- Requires detailed knowledge of both internal and outsourced digital platforms, understanding how technology stacks come together to serve our campaigns
- Offers a holistic campaign perspective, effectively communicating performance to our stakeholders in ongoing reporting recaps
- Follows SLAs determined for campaign launch, revisions, and deliverables working with internal and external stakeholders
- Provides leadership and facilitation for continuously improving the quality of service and campaign results for our local markets and clients
ROFESSIONAL EXPERIENCE/QUALIFICATIONS/SKILLS:
- 2-4 years of experience working in a digital advertising operations role, working with sales and marketers
- 2-4 years of experience in campaign and performance management
- Knowledge of digital marketing including SEM, SEO, social, content marketing, programmatic, video, display advertising, and website development
- Working knowledge in ad platforms and reporting in systems such as: Google Analytics, Google Ads, general Google Marketing Platforms, Facebook, CM360/DV360/SA360, etc. Google Analytics and Google Ads certifications are required.
- Knowledge of ad tagging and the CM Trafficking, Reporting, & Attribution platforms and formulate appropriate recommendations to improve client ROI is a plus
- Analytical and possess the ability to evaluate data and interpret results for client-facing deliverables
- Knowledge of attribution and omni-channel efforts is essential, understanding how all marketing channels work together to drive results
- Excel skills needed for interpreting data for insights and superior PPT skills for visualizing the outcomes and opportunities
- Proven skills in digital campaign management including processing, trafficking and monitoring performance against the established expectations
- Excellent written and verbal communication skills is a must for effectively managing performance
- Problem-solving skills in required, with the ability to proactively identify potential issues, troubleshoot and quickly resolve them
- Demonstrated customer service skills with ability to build strong working relationships and consistently meet or exceed customer expectations
- Proven ability to manage multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
- BA/BS from a 4-year university or equivalent preferred YEAR ONE CRITICAL SUCCESS FACTORS
- Cultural Assimilation:
- Building positive and trusting relationships internally and externally; seen as a true business partner who adds value and aligns Client with business goals and outcomes; is trusted and respected for not only their technical competence, but also business judgment; and has earned the confidence and trust of Leadership and key stakeholders.
- Decision Making:
- Identifying and understanding problems and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information; choosing the best course of action and making timely decisions.
- Effectively Communicate Performance:
- Developing and communicating ongoing strategic insights & performance recaps for top accounts that delivers consistent and integrated value to all key stakeholders while orchestrating the planning and implementation of any new KPI strategies.
Vacancy posted 3 days ago
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